Business Analyst Internship

About the role

You’ll use AI + data to build crisp, client-ready business plans for women-led D2C brands (fashion, beauty, home, wellness). Think: market sizing, unit economics, GTM, channel plans, and 90-day roadmaps—delivered fast and accurate.

What you’ll do

• Run structured discovery: extract goals, constraints, pricing, CAC/AOV basics from founders.
• Build AI-assisted plans: Lean Canvas, TAM/SAM/SOM, competitor summary, positioning, and 90-day growth roadmap.
• Draft financials: COGS → pricing → margin, break-even, simple P&L, working-capital & reorder math.
• Create channel plans: Instagram/WhatsApp funnels, Amazon/Meesho launch checklist, ad-testing plan (TOFU/MOFU/BOFU).
• Turn outputs into clean client docs: 6–12 page plan + 1-page exec summary + simple KPI sheet.
• Maintain a prompt & template library; QA AI outputs for errors, bias, hallucinations; add citations.
• Collaborate with Marketing/CS to convert plans into content calendars and offer/bundle suggestions.

You’d be great if you have

• Strong logic + writing; comfort with numbers (Excel/Sheets).
• Familiarity with D2C basics (pricing, AOV, returns, marketplaces).
• Hands-on with ChatGPT / Claude / Gemini, and tools like Notion, Google Sheets, Slides.
• Bonus: basic SQL or Python; marketplace or ads exposure.

Tools you’ll use

ChatGPT/Claude, Notion/Docs, Google Sheets (ARRAY formulas, pivot), Looker Studio (dashboards), Similarweb/Exploding Topics (research), Canva/Figma (light visuals).

What success looks like (KPIs)

• TAT: First draft in 48 hours post-discovery.
• Accuracy: <3% formula errors in finance sheets; all claims cited.
• Clarity: Client CSAT ≥8/10 on plan usefulness.
• Adoption: ≥80% of clients adopt the 90-day roadmap checkpoints.

Training & mentorship

Week-1 bootcamp on our Malkin Plan Stack (prompts, calculators, GTM checklists). Weekly reviews with Growth Lead; access to the template library and past winning plans.

Growth path

High performers convert to Business Analyst (Growth) in 4–6 months (CTC target ₹5.5–7.5 LPA).

Sample day

• 10:00–11:00 discovery call notes → prompt the plan scaffold
• 11:00–13:00 finance model + unit economics
• 14:00–16:00 GTM + content/offer grid, citations
• 16:00–17:00 peer QA, export to client-ready PDF + 1-page summary

Ethical & data guidelines

• Use public/consented data only, keep client docs confidential, always cite sources, and flag uncertainty.
• No copy-paste from competitors; all deliverables must be original.

Job Type: Full-time

Pay: ₹12,000.00 - ₹20,000.00 per month

Work Location: In person

Application Deadline: 31/08/2025