Brand Solutions

Job Title: Brand Solutions Lead

Location:

Exp:

About The Role

Digital Brand Solutions Lead

The ideal candidate will work closely with clients, internal teams, and external partners to design, develop, and execute customised digital brand solutions — from concept to delivery — while driving measurable results and revenue growth.

Key Responsibilities

1. Client & Campaign Strategy

Collaborate with clients to design customised digital marketing campaigns aligned with their brand objectives and target audience.

Interpret briefs from Media Marketing and clients to understand brand positioning, marketing challenges, objectives, and available resources (budget, timelines, assets).

Conduct primary and secondary research to understand buyer behaviour, industry trends, and success benchmarks.

Leverage data and analytics to inform strategy, identify opportunities, and optimise performance.

2. Brand Solutions Development

Lead ideation sessions across multiple platforms (print, digital, mobile, radio, events, schools initiatives) in collaboration with editorial and commercial teams.

Create integrated marketing solution proposals including rollout plans, budgets, logistics, and timelines.

Ensure solutions are customised, innovative, and aligned with client needs.

3. Campaign Execution & Management

Oversee end-to-end execution of campaigns across all relevant channels.

Coordinate with cross-functional teams to ensure timely delivery and quality outcomes.

Monitor KPIs, analyse performance metrics, and optimise campaigns for maximum impact.

4. Property Creation & Revenue Generation

Conceptualise and execute annual and large-scale digital and event properties for key clients.

Identify and capitalise on new revenue streams through innovative formats, customised pitches, and strategic partnerships.

5. Sales Enablement & Thought Leadership

Standardise pitches, presentations, and proposal formats for the sales team.

Develop sales collateral, promotional materials, and case studies to highlight success stories.

Provide training, documentation, and ongoing support to sales teams.

6. Leadership & Team Development

Provide strategic direction and leadership to a multidisciplinary team of designers, writers, and brand strategists.

Manage day-to-day operations, set performance goals, and ensure alignment with organisational objectives.

Profile Requirements

Bachelor’s/Master’s degree in Marketing, Business, Media, or related field (MBA preferred).

10–15 years of experience in media, digital marketing, or brand solutions, preferably in a media house or agency.

Proven track record of conceptualising and executing innovative brand solutions.

Strong understanding of digital media trends, advertising platforms, and market dynamics.

Excellent communication, presentation, and negotiation skills.

Strategic thinker with the ability to interpret data, generate insights, and deliver results.

Demonstrated leadership and team management capabilities.

Results-oriented mindset with a passion for creativity and innovation.

📩 Interested? Let’s talk!

jebastin.anburaj@thehindu.co.in