Growth Product Analyst

Objective

Key Responsibility:

● Engage with Subscribers across their subscription journey with regular and novel campaigns – Paid Subscriber engagement will be your primary KPI

● Work with Product and Marketing teams to manage campaigns, improve engagement, and drive customer lifetime value

● Map user journeys with actions to improve engagement from the existing user base, and work with the Retention team to reduce paid user churn

● Understand the overall market and conduct user surveys to identify gaps in current service delivery mechanisms and user expectations, and identify opportunities to boost engagement/revenues

● Analyze subscriber and non-subscriber data and derive insights on user behavior

Desired Skills:

BTech/BE from a Tier-1 institute or relevant entrepreneurial experience in a high-growth start-up.

At least 1 year of experience in driving revenues/subscriptions/growth/engagement in a Marketing, Growth or Product capacity, preferably.

Excellent problem-solving skills with a good eye for detail.

Experience with industry-standard Data Analytics tools and Marketing Automation platforms

Strong people skills and the ability to influence people to get things done - This is critical, as there are multiple stakeholders in the business.

ashok.sp@thehindu.co.in