Brand Planner

We are looking for a driven, detail-oriented, and insightful Strategy & Planning Manager/Senior Manager to join our Strategy team. You will play a pivotal role in crafting brand and communication strategies for

some of the region's most exciting and ambitious brands. From early-stage startups to legacy businesses

looking to pivot, your work will define narratives, sharpen positioning, and unlock growth pathways for our

clients.

Key Responsibilities

1. Strategy Development & Delivery

• Lead the end-to-end strategy lifecycle across services: Brand Audits, Brand Strategy, Naming,

Architecture, Culture, GTM, and Communication Strategy.

• Facilitate brand definition through purpose, audience profiling, vision & values articulation,

personality crafting, and positioning frameworks.

• Build compelling message houses, brand ladders, consumer journey maps, and friction maps.

• Interpret business challenges and translate them into clear strategic directions, anchored in insights

and cultural context.

2. Research & Analysis

• Conduct rigorous primary and secondary research: market landscapes, competitive audits, user

interviews, internal stakeholder sessions.

• Synthesize findings into actionable insights that shape strategic frameworks.

• Track consumer trends, behavioural shifts, and category white spaces to embed future-focused

thinking in all strategies.

3. Workshops & Client Engagement

• Help facilitate in-person/virtual workshops (e.g., Brand Strategy, Culture, Perception).

• Partner closely with clients, guiding them through strategic thinking and fostering alignment at every

stage.

• Create and present high-impact documents and decks that are crisp, structured, and visually

articulate.

4. Cross-Functional Collaboration

• Work closely with creative, design, content, and account management teams to ensure strategy

informs execution.

• Act as the strategic conscience on projects—providing direction, ensuring coherence, and anchoring

creative work in core brand truths.

5. Mentorship & Team Development

• Guide junior strategists or interns; provide feedback, templates, and checkpoints to elevate thinking.

• Contribute to building tools, templates, and IP to systematize and scale our strategic offerings.

• Ideal Candidate Profile

Must-Haves:

• 4-5 years of experience in strategy roles across brand consulting, advertising, consumer insights, or

startup environments.

• Strong strategic acumen paired with storytelling ability—can go from framework to narrative

seamlessly.

• Proven experience in developing brand strategy documents and conducting stakeholder or

consumer interviews.

• Deep comfort with ambiguity, multi-sector work, and client-facing delivery.

• Excellent written and verbal communication skills.

Nice-to-Haves:

• Experience running or contributing to strategic workshops.

• Familiarity with cultural strategy, semiotics, or behavioural science.

• Passion for consumer brands, startups, or working on zero-to-one journeys.