Brand Partner- Strategy & Packaging

Role Overview

Strategists at CDG are thinkers and doers who take ownership in translating data and the world around them into meaningful insights and actionable recommendations for clients. They apply analytical rigor, critical thinking, and creativity to solve complex brand and marketing issues. Working as part of a wider team, they review data, conduct analysis, uncover insights and prepare coherent and persuasive point of view and actionable recommendations for our clients. Strategists create lasting impact by demonstrating industry-leading thinking, entrepreneurial spirit, and restless intellectual curiosity in their everyday work.

Job Duties & Responsibilities

• Collaborate with strategy and creative teams to shape compelling brand narratives, including naming, copy direction, and storytelling across multiple branding projects.

• Conduct in-depth research, industry analysis, and trend-spotting to understand culture, consumer behavior, and market opportunities.

• Create and publish engaging social media content to drive traction, awareness, and audience engagement.

• Contribute to creative deliverables including brand strategy, naming exercises, and development of creative briefs.

• Manage multiple projects (5–6 at a time), balancing timelines and deliverables while working closely with cross-functional teams.

• Supports and partners with others to create thought leadership, frameworks, and processes

• Structures, analyses, and synthesizes primary and secondary research to generate actionable insights

• Provides a clear assessment of the future relationship between the client and their consumers

• Researches the client's business context and understands the client's decision criteria

• Owns and leads work streams, understanding how they impact the overall project

• Ability to start creating positioning, brand architecture and tone of voice hypotheses

• Integrates with other departments to steer brands into creative including creative briefings and reviews

• Stimulates and provokes new thinking that keeps us on our best game

• Leads interviews - internal, external, executive

• Strong presentation skills

• Tells a compelling story

People and Team

• Fosters communication and cohesion between internal teams and functions
• Has a good understanding of team interaction and roles of team members
• Participates and leads in workshops and other sessions to grow expertise in Positioning Maps, Opportunity Mapping, and other tools to identify business opportunities and solve clients’ business challenges
• Responsible for motivating project teams and working closely with creative and client service counterparts, forming a strong triumvirate

Competencies for Success

• Strong balance of thought and action
• Familiar with brand strategy, brand naming, product and portfolio architecture, creative briefing, campaign messaging and design principles
• Excellent analytical, critical thinking, and problem-solving skills
• Solid understanding of how brands and businesses work, including the role of packaging, product/service innovation, sustainability and ecommerce.
• Meets challenges head-on and proactively solves for them; sees two-steps ahead
• Has high standards for work and impeccable attention to detail
• Capable of handling multiple and multidisciplinary projects
• Team-oriented across all levels and functions
• Ability to influence and inspire others with a strong bias for “why not?” to “why?”
• Ability to manage conflicting priorities
• Open-minded, inherently curious, and willing to share fresh perspectives in solving problems
• Knows the big picture, thinks about the present and the future; explores and presents possibilities
• Elevated sense of design, colour and aesthetic
• Keeps finger on the pulse of trends, design and technology

About Conran Design Group

At Conran Design Group, we design better brands that positively transform how people think, feel, and experience the world. We collaborate with our clients to develop and activate meaningful brands and communications that matter. From research and insight-driven consultancy to effective and impactful delivery, we’re specialists in strategy, communications, design and activation.

With teams based in the UK, US and India, we are also an integrated part of one of the world’s largest communications networks: Havas, owned by Vivendi. For more information, visit https://www.conrandesigngroup.com/ & follow Conran Design Group on social media.

About Havas Creative Network India

Havas Creative Network India is the conglomerate of creative agencies and home to some of the most talented people in the disciplines of creativity, strategy, design, experiential, content, PR, CX and UX. Our extensive in-house capabilities across all communication disciplines and best-in-class partners allow it to create custom, purpose-built solutions that help drive clients’ businesses. Its ethos and philosophy are firmly within the global framework Meaningful Brands through which we make Meaningful Difference to consumers. It includes Havas Worldwide India (Creative), Havas CX India (customer experience), Havas People India (talent communication), Think Design (UI/UX), Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions), and Prose on Pixels

(content-at-scale).

For more information, visit https://in.havas.com/ & follow @HavasCreativeIN on social media.