Brand Operations Manager

Salud Care (india) Limited

4 - 7 years

6 - 10 Lacs

Ahmedabad

Posted:2 months ago| Platform:

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Skills Required

Market Survey Brand Promotion Purchase Order Atl Btl invoice tracking Field visit Personal Care Promotional Activity Skin Care Atl Marketing MS Office Cosmetics Btl Marketing Beauty Products

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title: Executive/Manager Brand Operations

Plan and execute
ATL campaigns
(TV, print, radio, outdoor) and
BTL activations
(in-store promotions, brand events, on-ground sampling).
Conduct
market surveys
and
field visits
to monitor competitor activities and capture on-ground consumer insights.
Source and compare
a minimum of 3 vendor quotes
for every campaign to ensure cost efficiency.
Coordinate with vendors for
hoardings, billboards, kiosks, and promotional activities
.
Generate
weekly brand reports
on city-specific performance, competitive analysis, and market buzz.
Track execution timelines, maintain approvals, and ensure all activities align with brand guidelines.
Recommend
fresh marketing ideas
to enhance brand visibility and engagement.
Handle operational tasks including
purchase orders, invoice tracking
, and documentation.

Required Qualifications:

Bachelors degree in Marketing, Business Administration, or a related field.
12 years of experience in brand operations, marketing execution, or field coordination.
Strong knowledge of
ATL/BTL marketing
and local vendor ecosystems.
Proficiency in MS Excel, PowerPoint, and basic data reporting.
Excellent communication, negotiation, and organizational skills.
Willingness to travel locally within and around Ahmedabad.

Preferred Qualifications:

Background in
FMCG, retail, or startup ecosystems
.
Understanding of marketing budgets, procurement workflows, and vendor compliance.
Creative thinker with a results-driven attitude and passion for brand-building.

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