Brand Operations Manager

OLIVER

The Brandtech Group

Role:

Location:

Work Timings:

About the role:

As Brand Operations Manager, you are responsible for the successful coordination and application of brand guidelines across GTM activations in APAC. This role requires a deep understanding of existing brand and product guidelines, industry trends, and Google's position in the industry. A successful candidate will demonstrate exceptional project management, keen attention to detail and communication skills.

What you will be doing:

• Champion brand consistency: Ensure all go-to-market activities (GTM) adhere to brand guidelines and messaging across various channels (e.g., digital campaigns, events, PR).
• Manage brand review process: Review brand-related content (e.g., website copy, social media posts, presentations) to ensure it aligns with guidelines.
• Collaborate with cross-functional marketing teams: Work closely with product marketing teams to maintain a calendar of GTM activities for leadership visibility
• Maintain playbooks: Be on top of the latest changes in brand and ensure regional playbooks reflect the latest, working closely with agencies to update collaterals when required
• Ad-hoc support in other related processes: this includes any other operational tasks, as the need arises on the team, given the fast pace nature of tech products
• Stay informed about the competitive landscape, emerging AI trends, and consumer needs in the APAC region.
• Foster strong working relationships with key partners and agencies across the APAC region.
• Manage project timelines and deliver against changing deadlines and priorities
• Communicate clearly and effectively with global and local stakeholders

What you need to be great in this role:

• Passionate about AI, with strong understanding of industry trends, Google’s and competitors’ products and position in the industry
• Ability to manage ambiguity and constant change
• Excellent project management skills
• Strong communication skills, ability to create clarity amidst uncertainty and provide detailed, clear instructions to local teams and agencies
• Proven track record of success in delivering projects on time and within budget
• Knowledge of localization and translation processes
• Experience with go-to-market planning and execution
• Strong problem-solving skills
• Attention to detail and accuracy