Brand & Marketing Executive - Consumer Electronics and Appliances

Frootle India Private Limited

Some of the well-known brands are:

1. Ecovacs - Robotic Vacuum Cleaner

2. Tineco - Cordless Floor Cleaner

3. Kuvings - Cold Press Juicer | Blender

4. Coway - Air Purifier

5. Instant Brands - Electric Pressure Cooker | Air Fryer

6. XGIMI - Smart Portable | Cinematic | Ultra Short Throw Projector

7. Cosori - Air Fryer

8. Levoit - Air Purifier

9. Laurastar - Hygienic Steamer | Steam Iron & more

Company Website:

We are looking for Enthusiastic individuals who want to join a young and dynamic team to build their career in a core profile and would want to work with multiple global premium brands in the segment of Consumer electronics and appliances.

Roles and Responsibilities

• Handle customer calls, responding to queries and requirements promptly.
• Maintain accurate records of customer interactions and data using Excel and other reporting tools.
• Ensure high levels of customer satisfaction by providing timely and effective support.
• Address customer concerns with professionalism and escalate issues when necessary.
• Understanding the preferences of customers and converting potential customers.
• Driving Sales across platforms.
• Developing marketing plans to increase brand awareness.
• Ensuring a brand's presence on online and offline platforms.
• Working closely with the brand manager.
• Updating product pricing to align with the company's long-term strategies.
• Organizing and participating in promotional activities to uphold a positive brand image.
• Coordinating customer loyalty plans.
• Performing activities to communicate the business value proposition to customers.
• Implementing various product and brand promotion plans.
• Providing inputs from the customer experience map to the design and development teams.

Brand Associate Requirements

• A bachelor's or master's degree in marketing, advertising, communication, business administration, management, or a similar field.
• Work experience as a brand associate, marketing associate, or a similar role.
• Knowledge about product packaging, positioning, and pricing.
• Ability to perform market analysis and interpret charts, spreadsheets, etc.
• Good Written and Verbal communication.

Perks and Benefits

• Performance Bonus
• Complete Paid Technical Training
• 12 Paid Sick Leaves + 10 Paid Casual Leaves + 13 Paid Calendar Leaves
• Medical Insurance (3 Lacs), Accidental Insurance (10 Lacs), and Term Life Insurance are fully covered