Brand Manager

Position Overview

We are seeking a dynamic and experienced Brand Manager to lead and execute strategic marketing initiatives across CTPL. This role will involve a balanced mix of Above-The-Line (ATL) and Below-The-Line (BTL) marketing strategies aimed at enhancing brand visibility, student engagement, and institutional reputation across campuses.

As the Brand Manager, you will work closely with internal teams and external agencies to craft compelling campaigns, manage budgets, and drive measurable outcomes in a fast-paced educational environment

Key Responsibilities

ATL Campaigns:

Plan and execute campus-wide brand initiatives, including:

1. Posters, billboards, and signage
2. Ads in university publications
3. Campus radio spots
4. Digital advertising targeting student demographics

BTL Activities:

Deliver engaging, targeted initiatives such as:

1. On-campus events and student fairs
2. Orientation programs and workshops
3. Course-specific promotions and club collaborations
4. Interactive booths and promotional activations

Marketing Strategy & Execution:

1. Develop integrated marketing plans combining ATL and BTL tactics
2. Align campaigns with institutional goals and academic calendars

Budget Management:

1. Plan and oversee budgets for various marketing activities
2. Ensure optimal allocation of resources and ROI tracking

Agency & Vendor Coordination:

1. Work with creative and media agencies for campaign development
2. Manage vendor relations for promotional materials and event setups

Performance Tracking & Optimization:

1. Monitor campaign performance across platforms
2. Analyze metrics and adapt strategies for improved outcomes

Stakeholder & Audience Engagement:

1. Understand key audiences including students, faculty, and parents
2. Craft messaging that resonates with diverse stakeholder groups

Required Skills & Qualifications

• Masters degree in Marketing or related discipline (preferred)
• 7–10 years of experience in brand management or educational marketing
• Strong communication, networking, and outreach capabilities
• Proven experience in student engagement and institutional promotion
• Ability to manage multi-campus operations and diverse stakeholder interests
• Proficiency in documentation, reporting, and ERP-based data management
• Experience with corporate partnerships and placement strategy is an advantage