Brand Manager

Overview

We are seeking a proactive Social Media Manager to grow a personal brand across LinkedIn, Instagram, Facebook, and TikTok. You will own content strategy, planning, copywriting, posting, analytics, and coordination with our graphics designer and video editors to deliver high-performing short-form content in themes such as travel, business, and entrepreneurship.

Key Responsibilities

• Develop platform-specific strategies and weekly content calendars for LinkedIn, Instagram, Facebook, and TikTok.
• Ideate and script short-form content (hooks, outlines, captions, CTAs) tailored to each platform’s best practices.
• Collaborate with designers and video editors to produce assets; provide briefs, storyboards, and clear feedback.
• Conduct trend, audience, and competitor research; recommend timely content formats and topics.
• Optimize for reach and engagement using platform-native features, hashtag research, thumbnails, and titles.
• Schedule and publish posts at optimal times; manage comments, DMs, and community interactions.
• Repurpose content across platforms while preserving platform-native style and voice.
• Track performance via analytics; run A/B tests; present insights and action plans.
• Maintain a consistent brand voice and narrative across channels.
• Coordinate cross-posting, series concepts, and campaigns around travel, business, and entrepreneurship themes.
• Uphold brand safety, privacy, and compliance with platform policies.

Qualifications

• 2+ years managing social media for a personal brand, creator, or executive profile across the listed platforms.
• Proven ability to craft engaging hooks, captions, and scripts for short-form video and carousel/posts.
• Strong understanding of platform algorithms, content formats, and community management.
• Experience turning concepts into clear creative briefs and storyboards for design/video teams.
• Comfortable analyzing metrics (reach, engagement rate, completion rate, saves, shares, profile views) and iterating.
• Familiarity with scheduling and project tools (e.g., Meta Business Suite, Later, Buffer, Hootsuite, Zoho Social, ClickUp, Asana, Notion).
• Basic knowledge of editing workflows to give constructive feedback (no hands-on editing required).
• Organized, deadline-driven, and able to manage a consistent posting cadence.

Nice-to-Have

• Experience building personal brand narratives and multi-part series.
• Knowledge of UGC sourcing, creator collaborations, and live content planning.
• Ability to propose lightweight content capture frameworks (shot lists, interview prompts, B-roll plans).

Key Deliverables

• Monthly strategy and content calendar with themes, concepts, and posting schedule.
• Weekly scripts/outlines, caption copy, hashtags, and creative briefs for design/video.
• Biweekly performance report with insights and next steps.
• Quarterly growth plan with content experiments and KPI targets.

KPIs

• Consistent posting cadence across all platforms.
• Growth in followers, reach, and profile views.
• Engagement rate, saves/shares, and video completion rates.
• Click-throughs to links and inbound opportunities attributable to social.

Work Details

• Engagement: Contract or part-time with potential to expand.
• Location: Remote; must be responsive across core business hours.
• Collaboration: Works closely with founder, graphics designer, and video editors.

How to Apply

• Share links to 2–3 personal brands you have managed, with brief outcomes.
• Provide a one-week sample content calendar (4–6 posts) for LinkedIn, Instagram, Facebook, and TikTok on travel, business, and entrepreneurship themes.
• Include 3 example hooks and captions you would use for a 30–45 second short-form video.
• State availability, preferred rate, and earliest start date.

Job Type: Full-time

Pay: ₹16,259.86 - ₹23,649.00 per month

Education:

• Bachelor's (Required)

Experience:

• brand building: 2 years (Required)
• LinkedIn marketing: 2 years (Required)
• Instagram marketing: 2 years (Required)

Language:

• Tamil (Required)
• English (Required)