Brand Manager - PML

Paytm

5 - 6 years

9 - 13 Lacs

noida mumbai

Posted:13 hours ago| Platform:

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Skills Required

digital marketing market analysis marketing atl btl marketing budget competitor analysis brand communication advertising market research roi sales brand management promotions campaigns brand marketing consumer behavior market share media planning

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities:

Develop and execute the annual brand marketing plan aligned with business objectives
Manage the PML (Product/Portfolio Marketing Line) performance through data-driven insights and market analysis
Conduct market research, competitor analysis, and consumer behavior studies to identify growth opportunities
Drive brand communication, advertising campaigns, digital marketing, and media planning initiatives
Collaborate with sales, product, and creative teams to ensure unified brand identity and market positioning
Manage ATL/BTL activities, including events, promotions, sponsorships, and PR initiatives
Monitor and optimize brand performance metrics awareness, market share, and customer engagement
Prepare and manage marketing budgets, ensuring effective ROI and cost efficiency
Liaise with external agencies, vendors, and partners for creative development and campaign execution
Ensure brand consistency across packaging, digital, and retail touchpoints

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