Brand Manager

Key Responsibilities:

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  Brand Strategy & Development: Assist in developing and executing comprehensive brand strategies for MYOP Make Your Own Perfume that align with business objectives. Conduct market research to understand consumer insights, market trends within the fragrance/beauty industry, and competitive landscapes.

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  Marketing Campaign Management: Support the planning, execution, and optimization of integrated marketing campaigns across various channels (digital, social media, traditional media, events, etc.) specifically tailored for the MYOP Make Your Own Perfume brand.

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  Content & Messaging: Collaborate on creating compelling brand messaging and content that resonates with our target audience for MYOP Make Your Own Perfume and maintains brand consistency across all touchpoints.

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  Performance Monitoring: Track and analyze MYOP Make Your Own Perfume's brand performance using key metrics, providing regular reports and actionable insights to improve strategies.

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  Cross-Functional Collaboration: Work closely with sales, product development (e.g., new fragrance components, packaging), creative teams, and external agencies to ensure cohesive brand communication and execution for MYOP Make Your Own Perfume.

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  Budget Management: Assist in managing marketing budgets effectively and efficiently for MYOP Make Your Own Perfume initiatives.

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  Market Analysis: Keep a pulse on industry trends in the fragrance and beauty sector, competitor activities, and consumer preferences to identify new opportunities for MYOP Make Your Own Perfume's growth.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.

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  3-4 years of proven experience in brand management, marketing, or a similar role, preferably in the D2C beauty, cosmetics, or personal care industry.

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  Strong understanding of brand principles, consumer behavior, and marketing strategies.

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  Experience with digital marketing channels (social media, SEO/SEM basics, content marketing).

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  Excellent communication, interpersonal, and presentation skills.

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  Analytical mindset with the ability to interpret data and draw actionable conclusions.

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  Creative thinking and problem-solving abilities, particularly in a consumer-facing brand context.

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  Ability to work independently and as part of a collaborative team.

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  Proficiency in English; knowledge of Malayalam is a plus.

Benefits