Brand Manager

About Danone Group:

Mission: Bringing Health through Food to as Many people as Possible

Danone is a global leader in food and beverages, focusing on Essential Dairy and Plant-based products, Waters, and Specialized Nutrition. Our mission is to bring health through food to as many people as possible by creating nutritious products, raising awareness about healthy eating and drinking habits, and conducting our business sustainably

Danone’s dual focus on commercial performance and societal responsibility, combined with an ongoing commitment to innovation and the strengthening of its health-oriented brands, has resulted in strong performance worldwide. With nearly 90,000 employees and products sold in over 120 markets, Danone has generated more than €27 billion in sales annually.

More information can be found at www.danone.com.

About Danone India:

India is among the countries in the AMEA zone wherein Danone has its presence. Danone operates in India as Nutricia International Pvt. Ltd, focusing on nutrition with a range of products catering to pregnant mothers, infants, young children as well as adults. These products are manufactured in India and sold nationally under recognized brands such as Aptamil, Dexolac, Nusobee, and Protinex. Danone employs over 1,000 individuals across India and generates a turnover exceeding €150 million. The company's head office is in Mumbai, Maharashtra, with a manufacturing facility situated in Lalru, Punjab.

More information can be found at https://www.danone.in

Job Summary

The Brand Manager is responsible for co-designing and executing the consumer marketing strategy for one or multiple brands. He/she collaborates with external sources to ensure excellent market outcomes while being able to analyze and predict occurrences in the market.

Key roles and responsibilities

Leads and manages one or more brands:

• Develop and execute brand strategy and oversee brand positioning and messaging to ensure consistency across all marketing channels.
• Understand the target audience, market dynamics and competitive landscape to craft compelling marketing communication that communicate the brand's value proposition
• Design an effective brand AOP by understanding consumer trends, internal sales ambition and competitive environment
• Work collaboratively with agencies/vendors and internal resources to drive superior market results.
• Analyze sales information, projections, and other meaningful data and prepare forecasts.
• Manage budgets, timelines, and resources to ensure effective execution of marketing plans.
• Collaborate with other departments including R&I, sales, planning to align marketing efforts with overall business goals.
• Execute launch plans for new brands in line with business strategy and track post launch metrices
• Drive in-store performance based on a strong understanding of various BTL activities
• Should be well versed with Nielsen, Brand Track and Kantar Household Panel data analysis
• Act as a brand ambassador, representing the company's values and maintaining consistent brand identity across all touchpoints.

Profile Required

• MBA (Tier 1) in Marketing with 4-6 years of experience in FMCG
• Should be well versed with traditional (TV, print, outdoor etc.) and digital media (Meta, Google, CTV etc.) and have working knowledge on media plans including media planning, execution, and tracking.