Brand Executive

Brand Executive

Marketing

Upto 6LPA

About Us

Imarticus Learning is a new age learning organization offering an end to end solution that helps employees

transform their skills to the next level. The array of services includes Field analysis, Content Development,

Training Delivery, Coaching, Game Studio and eLearning. Imarticus also has immense expertise in products

related to financial services, analytics and AI, business analysis and core technology.

Key Responsibilities

1. Brand Strategy & Campaigns

- Design integrated brand campaigns for new product launches and center-led initiatives.

- Define positioning, core messaging, and differentiation narratives in line with business goals.

- Lead end-to-end event branding (alumni meets, workshops, influencer panels, center

launches) ensuring high-impact execution.

- Work cross-functionally to roll out both online and offline campaigns with unified branding.

2. BTL & On-Ground Marketing

- Conceptualize and execute offline campaigns, activations, events, and education fairs across

key cities.

- Drive center-level marketing strategies in collaboration with business and regional teams.

- Supervise vendor execution for center branding elements – signage, interior branding, print

collaterals, and local promotional assets.

- Monitor effectiveness of BTL initiatives and optimize based on learner and counselor

Feedback.

3. Sales Enablement & Support

- Develop collaterals (brochures, one-pagers, presentations, comparison charts) tailored to

different learner personas.

- Create sales playbooks that offer program USPs, objection handling tips, and insight-driven

messaging frameworks.

- Translate learner insights, competitive positioning, and success stories into impactful sales

tools that drive conversion.

- Build regional/localized content variations that align with cultural and linguistic nuances.

- Partner closely with enrolment teams to continuously refine messaging based on market

response and funnel data.

4. Collateral & Content Oversight

- Own creation and upkeep of ATL and BTL marketing materials across mediums (print, digital,

video).

- Collaborate with internal creative teams and external vendors to deliver visually consistent, on-brand

communication.

- Maintain a centralized asset library for internal stakeholders and field teams.

5. Research & Competitive Intelligence

- Conduct competitor analysis and market studies to stay ahead of branding trends.

- Leverage insights from learner behaviour, counsellor conversations, and feedback loops to

inform content and positioning.

Qualifications & Skills

- 2–4 years of experience in brand marketing, BTL execution, or sales enablement roles.

- Background in edtech, education, or B2C brands with physical centers or offline presence is a

strong plus.

- Proven ability to create persuasive communication backed by research and insights.

- Strong project management skills with the ability to manage multiple vendors and deadlines.

- Exceptional written and verbal communication; storytelling flair is a must.

Preferred

- Experience in sales content strategy, persona-based messaging, and funnel-specific asset

creation.

- Familiarity with CRM tools, enrollment journeys, and marketing automation touchpoints.

- Exposure to pan-India offline brand rollout and localized marketing efforts.

siddhant.jhawar@imarticus.com