Brand Development Head – Health & Nutrition

Company Description

Jolly Group of Companies, a diversified and growth-oriented business group with successful ventures across textiles, import-export, ceramics, hospitality, construction, and finance, is now expanding into the Sports Nutrition Industry.

We are building a modern, innovation-driven nutrition brand focused on clean, effective, and high-performance formulations for today’s fitness and wellness market.

We are looking for a dynamic individual who can contribute to brand development, product execution, e-commerce operations, and strategic growth.

Role Description

Brand Development Head – Health & Nutrition

This is a 360° brand-building role working directly with the Founder.

The ideal candidate is proactive, organised, passionate about fitness/nutrition, and capable of handling multi-functional responsibilities in a fast-paced startup environment.

This is not a corporate-only strategy role — it requires hands-on execution, coordination, and creativity across multiple verticals.

Key Responsibilities

Brand Development & Strategy :

• Assist in shaping brand identity, positioning, and communication

• Research global trends, ingredients, and competitor brands

• Support in new product development, formulation ideas & product claims

• Work closely with the founder on brand direction decisions

Product Development Coordination :

• Coordinate with manufacturers, suppliers, labs, packaging vendors

• Track samples, revisions, costing, product sheets, and regulatory documents

• Maintain clean-label and FSSAI-aligned data (with guidance)

Marketing & Content Execution :

• Coordinate social media content, reels, brand shoots, and campaigns

• Prepare briefs for designers, editors, content creators & agencies

• Support influencer partnerships and athlete marketing

• Track brand performance and engagement metrics

E-Commerce & Marketplace Management :

• Assist in listing products on Amazon, Flipkart, Blinkit, Zepto, etc.

• Optimize product pages, keywords, titles, creatives & pricing

• Monitor orders, reviews, ratings, inventory & dispatches

Operations & Cross-Functional Coordination:

• Follow up with vendors, agencies, and service providers

• Maintain project trackers, timelines, files, and communication

• Support founder-level tasks, planning, and day-to-day brand execution

• Handle confidential information professionally

Ideal Candidate

• Strong interest in fitness, health, sports or nutrition

• Excellent communication in English & Hindi

• Organised, fast learner, responsible & proactive

• Aware of social media, D2C brand trends & consumer behaviour

• Comfortable managing multiple tasks in a startup setting

• Experience in Canva/Excel/Google Sheets/Notion is a plus

Preferred Qualifications

• Bachelor’s/Master’s in: Business Administration (BBA/MBA), Marketing / Commerce, Life Sciences, Nutrition / Sports Science
• 4+ years experience in D2C, FMCG, wellness, or brand development role
• Female candidates are encouraged to apply

export1@jollyagriexim.com

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