Brand & Communications Manager

Brand & Communications ManagerFull-time | On-site – Chembur, MumbaiEmail your application to HR@aprajitatoor.com

About the Role

Aprajita Toor is seeking a Brand & Communications Manager to lead brand storytelling and strategy across all channels. This role blends creative direction with communication expertise, ensuring that every expression of the brand reflects its ethos of craftsmanship, culture, and contemporary elegance.

Key Responsibilities

Define and uphold the brand’s identity, voice, and positioning across campaigns and communications.Conceptualize and execute seasonal campaigns, collaborations, and product launches.Oversee visual storytelling, from photoshoots and lookbooks to digital and social content.Craft compelling narratives and copy for campaigns, website, newsletters, and brand films.Manage public relations, influencer partnerships, and media outreach.Ensure consistent brand language and visual integrity across all touchpoints.Collaborate closely with design, marketing, and retail teams to maintain alignment.Track performance and audience engagement to inform strategy and creative evolution.

Key Skills

Brand Strategy & PositioningCreative Direction & Campaign DevelopmentVisual Storytelling & Aesthetic SensibilityCommunication Strategy & CopywritingSocial Media & Digital MarketingPR, Influencer & Media RelationsContent Planning & Editorial OversightConsumer Insight & Market UnderstandingCross-Functional Team CollaborationProject & Timeline ManagementBrand Identity & Tone of Voice ConsistencyTrend Awareness & Cultural RelevancePerformance Tracking & AnalyticsStakeholder & Partnership ManagementLuxury Brand Marketing & StorytellingIdeal Candidate2 + years of experience in brand management, communications, or fashion marketing.Strong creative sensibility with an understanding of luxury and cultural aesthetics.Excellent writing, communication, and campaign planning skills.Familiarity with social media, PR, and digital storytelling.A keen eye for design, detail, and narrative coherence.