Brand & Communications Manager

As a Brand & Communications Manager at Aprajita Toor, your role will involve leading brand storytelling and strategy across all channels. You will be responsible for ensuring that every expression of the brand reflects its ethos of craftsmanship, culture, and contemporary elegance. Key Responsibilities: - Define and uphold the brand's identity, voice, and positioning across campaigns and communications. - Conceptualize and execute seasonal campaigns, collaborations, and product launches. - Oversee visual storytelling, including photoshoots, lookbooks, and digital and social content. - Craft compelling narratives and copy for campaigns, website, newsletters, and brand films. - Manage public relations, influencer partnerships, and media outreach. - Ensure consistent brand language and visual integrity across all touchpoints. - Collaborate closely with design, marketing, and retail teams to maintain alignment. - Track performance and audience engagement to inform strategy and creative evolution. Qualification Required: - 2+ years of experience in brand management, communications, or fashion marketing. - Strong creative sensibility with an understanding of luxury and cultural aesthetics. - Excellent writing, communication, and campaign planning skills. - Familiarity with social media, PR, and digital storytelling. - A keen eye for design, detail, and narrative coherence. If you are passionate about brand strategy, creative direction, and communication expertise, and have a knack for storytelling and visual aesthetics, this role at Aprajita Toor could be the perfect fit for you. Apply now by sending your application to HR@aprajitatoor.com.,