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Description
Job Description Ocularity Analytics is a full-service agency servicing businesses, NPOs & individuals across the globe. We leverage data science, analytics, marketing, and creative expertise to build campaigns and assets that fuel brand growth, drive performance, and increase revenue. At the core is a team of sharp, creative minds who understand the fabric of every business — from large corporations with complex martech ecosystems to early-stage startups finding their first customer. We believe our work is an expression of who we are. That’s why we value safe spaces, personal ownership, and creativity with real business impact. Equity, inclusion, and accessibility are integral to how we think and build our team. Position Summary: Ocularity Analytics is seeking a Brand & Communications Strategist who understands how to take a brand from 0 to 1 — and then from 1 to 100 — using the full spectrum of digital media, performance, and content-led storytelling. This isn’t a coordination role. This is a hybrid thinking-doing role. We’re looking for someone who understands how paid and organic work together, what it really takes to run and grow an account (especially D2C), and how social media isn't just about trends — it’s about building businesses. You’ll work across our Content and Performance divisions while interfacing directly with clients, internal teams, and collaborators. You should be comfortable shaping communication strategies, briefing creators and influencers, creating paid social funnels, and pushing content ideas that convert. You should have a working understanding of Shopify and e-commerce flows, and an ability to read insights from platform data. Above all, we're looking for someone who can think sharply, communicate clearly, and get things moving. Job Duties (Other Duties as Assigned): Drive full-funnel social and communication strategy across paid, owned, and earned. Guide brands on social positioning, tone of voice, and audience targeting strategies. Build and execute performance-backed content marketing plans that drive ROI and engagement. Lead creator/influencer briefing processes and maintain creator networks. Think creatively about how to activate brands in culture — through content, partnerships, media, or moments. Collaborate with performance marketers to align media strategy with campaign messaging. Present ideas to clients with clarity, confidence, and command — and integrate feedback swiftly. Understand Shopify and other e-commerce platforms to inform campaign setup, product strategy, and post-purchase communication. Contribute to campaign and brand reporting with meaningful insight — not just metrics. Stay current with new media formats, platform updates, and consumer behavior patterns. Own timelines, delivery, and creative briefings across teams and stakeholders. Deploy social-first strategies that work in real-time and are measurable in impact. Support website and e-comm content audits and refreshes where required. Contribute to creative strategy, campaign conceptualization, and visual storytelling across formats. Qualifications (Education/Experience/Certifications): 3–5 years of experience in brand strategy, digital marketing, or content strategy, preferably at a creative/digital agency or e-commerce brand. Proven experience across both organic and paid social media — especially Meta & Google Ads. Strong understanding of content marketing, influencer marketing, and D2C sales strategy. Working knowledge of Shopify and e-commerce operations is mandatory . Excellent written and verbal communication skills — you’ll be writing briefs, pitches, decks, and captions. A strong sense of design and creative communication; experience working with designers, editors, and production partners. Sharp strategic instincts — you should be able to simplify, solve, and sell an idea. Confident presenting to clients and leading discussions around performance and communication. Ability to manage multiple projects, timelines, and teams without losing the plot. Bonus: experience working with international brands or multi-market campaigns. We’d love to see any portfolios, campaign decks, or creative briefs you’ve worked on — PDF or online link is fine. Location: Udyog Vihar, Phase 5, Gurugram (Haryana) Job Type: Full-time To apply: Please write to hr@ocularityanalytics.com Show more Show less
