Brand Associate

Job Description

Job Description The role entails execution of social media strategies and campaigns for SWAY by THRS clients. This role is ideal for someone passionate about social media marketing, brand storytelling, and digital analytics, with a keen eye for content creation and campaign execution. The position is based in the National Capital Region (NCR), and we encourage applications from candidates who meet the below criteria. Key Responsibilities Campaign Support: Assist in understanding briefs, planning, and managing digital campaigns Social Media Execution: Implement social media activation strategies in collaboration with the marketing team Content & Posting: Support content writing, manage social media postings, and assist in maintaining brand voice across platforms Research & Insights: Conduct research for brand pitches, competitor analysis, and industry trends Performance & Reporting: Collect and analyse data, optimise paid media activities, and track social media performance for monthly reports Calendar Management: Help in planning and executing monthly content calendars Marketing Tools: Utilise social listenting, Meta Business Manager, Hootsuite, and other relevant tools for campaign execution and performance tracking Design & Visuals: Possess an eye for design and assist in creating basic content layouts and social media creatives using Canva Position Requisites Bachelor’s degree in a relevant field 6 months to 1 year of experience in social media management, digital marketing, or brand communications (Candidates with more experience should not apply) Strong writing and content creation skills Basic understanding of social media analytics, paid media, and digital marketing tools Proficiency in English (written and spoken) Hands-on with platforms/ tools such as Canva & Chat GPT Ability to multitask, research, and analyse social media trends Luxury and travel industry experience is a plus Application Information Location: Sector 54, Gurugram Candidates are requested to send their resume and portfolio to digitallead@thrs.co and the following details: Current company Designation Total years of experience Annual CTC (in a fixed+variable split if so structured) Notice period About SWAY SWAY is a Marketing and PR consult for luxury hospitality and lifestyle brands. We turn deep human and cultural insights into strategies that drive brand and revenue impact. By shaping compelling narratives, refining brand presence, and driving strategic collaborations, we help brands navigate an evolving landscape to disrupt and endure. https://wearesway.co/ Show more Show less