Branch Head (B2C)

• Postgraduate 15+ years in sales roles with consumerdurables / FMEG companies

Competencies Required

• Value driven decision making
• Efficient Collaboration
• Customer Centricity
• On-ground Problem Solving
• Developing People with Empathy
• Driving Results

Skills Required

• Strong interpersonal skills and ability tomanage large cross functional teams Excellent sales and negotiation skills, andhigh commercial and business awareness
• Ability to build strong relations with key channelpartners, influencers Highmarket visits & regular interaction with all stakeholders across segments
• Natural leader: Positive, driven, hasability to influence, sets good examples, ambitious and flexible
• Resilient, resourceful, and able to performunder pressure Decisions to be taken by Manager Spends budget for the full year Targets setting of input & outputmetrics Team ramp-up/ changesthrough the year

Main Responsibilities, Authorities & Accountabilities

• Accountabilities Responsibilities Authorities Driving revenue for all B2C categories Achievement of sales revenue & volume targets across B2C categories (incl NPDs) for all the branches
• Input to develop sales plan s to deliver growth and market share Input to sales plan for PWR and FMEG for the branch
• Development of strong channel infrastructure (distribution, dealers)
• Development of scaled distribution/ dealer infrastructure within the branch to maximize cross category synergies
• Initiatives to grow current distribution infrastructure eg channel finance Approval of distributor / dealer addition as per norms
• Driving On Ground Operations Retail activation Numeric and weighted coverage, retailer scanning, in-store activation Tertiary activation
• Driving strong relationship with electricians and scanning BDM/ RDM coverage and productivity, institutionalizing digital ways of working
• Drive secondary and tertiary demand generation through local ATL / BTL plan (including meets)
• Operationalization of Trade schemes and effectiveness
• Ensure right supply chain network (warehouse etc) and stock availability basis demand planning ensure overdue and non-moving stock
• Appointment of manpower across functions (sales, marketing, influencer etc)
• Set up input metrics targets for primary, secondary and tertiary for the branch Co-approval on branch budgets of gifts for meets, POSM plan, other ATL activity etc
• Sign-off on warehouse requirement in branch Co-approval on all manpower requirements across verticals in branch

Other areas of responsibility

• Presentation of Sales, distribution (Outlets/Towns), collections, Overdue, Liquidation of non-moving Stock, action plan & reports to the top management
• Driving rigorous governance for overall objectives and key initiatives