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Polycab India
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Branch Head (B2C)

Branch Head (B2C)

Polycab India

0 years

0 Lacs

nagpur maharashtra

Posted:1 week ago| Platform: Indeed logo

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Skills Required

negotiation pwr development addition scanning drive network planning marketing metrics presentation reports governance

Work Mode

On-site

Job Description

Nagpur, Maharashtra, India

Department

Sales_Sales

Job posted on

Nov 05, 2025

Employment type

STAFF

Requirements, Skills & Competencies

Requirements

Postgraduate
15+ years in sales roles with consumer durables / FMEG companies

Competencies Required

Value driven decision making
Efficient Collaboration
Customer Centricity
On-ground Problem Solving
Developing People with Empathy
Driving Results

Skills Required

Strong interpersonal skills and ability to manage large cross functional teams
Excellent sales and negotiation skills, and high commercial and business awareness
Ability to build strong relations with key channel partners, influencers
High market visits & regular interaction with all stakeholders across segments
Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious and flexible
Resilient, resourceful, and able to perform under pressure

Decisionstobe takenby Manager

Spends budget for the full year
Targets setting of input & output metrics

Team ramp-up/ changes through the year

Main Responsibilities, Authorities & Accountabilities

Accountabilities

Responsibilities

Authorities

Driving revenue for all B2C categories

Achievement of sales revenue & volume targets across B2C categories (incl. NPDs) for all the branches.

Input to develop sales plans to deliver growth and market share

Input to sales plan for PWR and FMEG for the branch

Development of strong channel infrastructure (distribution, dealers)

Development of scaled distribution/ dealer infrastructure within the branch to maximize cross category synergies

Initiatives to grow current distribution infrastructure e.g. channel finance

Approval of distributor / dealer addition as per norms

Driving On Ground Operations

Retail activation – Numeric and weighted coverage, retailer scanning, in-store activation

Tertiary activation – Driving strong relationship with electricians and scanning

BDM/ RDM coverage and productivity, institutionalizing digital ways of working

Drive secondary and tertiary demand generation through local ATL / BTL plan (including meets)

Operationalization of Trade schemes and effectiveness

Ensure right supply chain network (warehouse etc.) and stock availability basis demand planning – ensure overdue and non-moving stock

Appointment of manpower across functions (sales, marketing, influencer etc.)

Set up input metrics targets for primary, secondary and tertiary for the branch

Co-approval on branch budgets of gifts for meets, POSM plan, other ATL activity etc.

Sign-off on warehouse requirement in branch

Co-approval on all manpower requirements across verticals in branch

Other areas of responsibility

Presentation of Sales, distribution (Outlets/Towns), collections, Overdue, Liquidation of non-moving Stock, action plan & reports to the top management

Driving rigorous governance for overall objectives and key initiatives

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