B2B Long-form Content Writer - Research & Whitepapers

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Role Overview

Key Responsibilities

• Develop comprehensive whitepapers (3,000-8,000 words) on industry trends, market analysis, and strategic topics

• Create data-driven research reports with actionable insights and recommendations

• Conduct primary and secondary research including interviews, surveys, and data analysis

• Synthesize complex information from multiple sources into cohesive, compelling narratives

• Collaborate with research teams, product managers, and industry experts to gather technical inputs

• Structure long-form content with clear frameworks, logical flow, and persuasive arguments

• Develop executive summaries and key takeaways for busy decision-makers

• Ensure accuracy, credibility, and proper citation of sources and data

• Work with design teams to integrate visuals, charts, and infographics effectively

• Maintain consistency in brand voice and messaging across all long-form assets

Required Qualifications

• 0-3 years of experience writing B2B long-form content such as whitepapers, research reports, or case studies

• Strong portfolio demonstrating published whitepapers or research-heavy content

• Exceptional research and analytical skills with ability to synthesize complex information

• Experience conducting stakeholder interviews and extracting expert insights

• Superior writing ability with command of structure, argumentation, and narrative development

• Proven track record of translating technical or complex topics for business audiences

• Strong project management skills and ability to handle extended production timelines

• Bachelor's degree in English, Journalism, Business, Economics, or related field; Master's degree preferred

Preferred Qualifications

• Background in business analysis, consulting, or market research

• Experience with quantitative and qualitative research methodologies

• Familiarity with consulting industry and its business challenges

• Knowledge of data visualization and storytelling with data

• Experience with thought leadership programs and content strategy

• Published work in industry journals or business publications

Skills & Competencies

• Critical thinking and ability to develop original insights from research

• Meticulous attention to detail and commitment to factual accuracy

• Ability to work independently on long-duration projects

• Stakeholder management and ability to coordinate with multiple contributors

• Strategic understanding of B2B buying processes and decision-making

• Intellectual curiosity and enthusiasm for continuous learning

khyati.gautam@inductusgroup.com