B2B Email Marketing Specialist

About the company

Treebo Hospitality Ventures

budget segment of hospitality. With a network of 850+ hotels across 120+ cities, Treebo offers

travellers the unprecedented value proposition of high-quality stays at affordable prices

wherever they go. We are proud of putting dignity back into budget travel where earlier the

traveller was forced to contend with poor quality and hygiene.

Treebo Hospitality Ventures masterfully combines engineering prowess with deep hospitality

expertise. Our operational ethos is clear and focused from Treebo Club, an innovative

distribution platform and extremely rewarding loyalty programme to Hotel Superhero, a

cutting-edge SaaS solution and a comprehensive hotel management software.

With a strong technological foundation and a passion for hospitality, THV aims to deliver

exceptional experiences across our diverse portfolio. Our range of brands—Itsy Hotels, Treebo,

Treebo Premium and Medalio—provides a symphony of choices that blend quality, comfort and

affordability.

Treebo

which is built on a strong foundation of 7 values. Some of these values include - “Exhibit Owner

Mindset” and “Have the humility and hunger to learn and help learn”, amongst others. We

strongly believe in offering our people - “Treebs”, as they are called - unmatched opportunities

to learn and grow. If you’re looking to work at a place that is built on strong fundamentals of

About the Role

We’re looking for a results-driven B2B Email Marketing Specialist to join us full-time. The ideal

candidate has hands-on experience in building and executing performance-oriented email

marketing campaigns in a B2B environment. You should be data-savvy, organized, and proactive

with an ownership mindset.

You’ll work closely with cross-functional teams to craft compelling email journeys that drive

engagement, lead generation, and revenue growth. If you enjoy working in a high-growth,

dynamic setup and thrive on taking full ownership of your initiatives—this role is for you!

Key Responsibilities

● Own the end-to-end email marketing strategy and execution for B2B campaigns

● Build segmented and personalized campaigns to nurture leads across different stages of

the funnel

● Leverage data to continuously optimize email performance—open rates, CTRs,

conversions

● Conduct A/B tests and analyze campaign performance to drive actionable insights

● Collaborate with sales, product, and content teams to ensure campaign alignment

● Manage and optimize CRM and marketing automation tools (e.g., HubSpot, Mailchimp,

etc.)

● Ensure database hygiene, compliance, and deliverability best practices

● Report on key metrics with clear, data-backed insights and recommendations

What We Are Looking For

● 2–3 years of experience in B2B email marketing or lifecycle marketing

● Strong command of email tools, CRM systems, and automation workflows

● Excellent analytical skills and comfort with performance data

● Solid understanding of lead nurturing and B2B sales cycles

● Strong communication and copywriting skills for B2B audience

● Ownership mindset, collaborative attitude, and bias for actio