B2B Brand & Marketing Manager

Company Profile:

WORKSTORE

About the Role:

Performance Marketing Manager – B2B

Key Responsibilities:

• Own the strategy, planning, and implementation

  of B2B performance marketing campaigns across

  Meta Ads, Google Ads, and LinkedIn Ads.

• Develop and execute

  data-led digital marketing strategies

  to drive awareness, demand generation, and qualified lead acquisition.
• Continuously

  analyze and optimize campaigns

  to improve ROI, lead quality, and conversion rates.
• Collaborate closely with the

  Sales and Product teams

  to align marketing objectives with pipeline and revenue goals.
• Manage

  end-to-end funnel execution

  from creative briefing and ad deployment to CRM integration, retargeting, and reporting.
• Leverage

  marketing automation tools

  and

  CRM systems

  (Salesforce, HubSpot, or equivalent) for lead scoring, nurturing, and performance tracking.
• Create

  custom dashboards and insight reports

  to present campaign performance, CPL, CAC, and ROI metrics.
• Identify opportunities for

  scaling B2B campaigns

  , ABM (Account-Based Marketing), and remarketing to re-engage high-intent audiences.
• Stay updated with

  platform innovations and B2B ad best practices

  , experimenting with new formats and tools to maximize impact.

Qualifications

• 3+ years of hands-on experience

  in B2B digital marketing, with a strong focus on performance campaigns and lead generation.
• Proven expertise in managing campaigns across

  LinkedIn Ads, Google Ads, and Meta Ads

  .
• Strong experience with

  CRM platforms

  (Salesforce, HubSpot, or similar) and

  marketing automation workflows.

• Analytical thinker with a track record of

  data-driven decision-making

  and measurable business impact.
• Proficiency in

  campaign reporting, funnel optimization,

  and performance analysis using analytics tools.
• Excellent

  project management and cross-functional collaboration

  skills.
• Experience in

  multi-vertical or enterprise B2B environments

  will be a strong advantage.

This role offers an exciting opportunity to shape the growth of our B2B brands and make a significant

Candidates willing to travel to Worli & Work from Office should only apply