Audience Growth Manager-News

CoinGape is Asia’s largest online crypto publisher, awarded Best Crypto Media Company 2024. With a presence across four continents and 15 countries, we deliver trusted crypto news and world-class marketing services 24/7. With 4M+ monthly visitors across 120 countries, CoinGape is rapidly expanding and shaping the future of crypto journalism.

We are seeking an Audience Growth Manager with strong experience in scaling large-scale content websites. The ideal candidate will have a proven record of driving both organic and paid traffic beyond the 2M monthly users mark, while enhancing brand visibility, engagement, and audience retention across platforms.

 Department: Marketing / Growth

Organization: CoinGape – Asia’s Largest Crypto Media Publication

• Develop and execute comprehensive audience growth strategies to scale traffic across website, app, and social platforms. 
• Manage and optimize growth for high-traffic content websites (2M+ monthly users). 
• Build integrated organic and paid marketing funnels to expand user reach, engagement, and conversions. 
• Collaborate with SEO, content, and product teams to boost search visibility, CTR, and page performance. 
• Plan and implement paid campaigns (Google Ads, Meta, X, YouTube, etc.) targeting high ROI and quality audience. 
• Analyze performance metrics, user behavior, and retention data to identify growth opportunities. 
• Drive social media growth strategies across Twitter, Instagram, LinkedIn, and YouTube — focusing on engagement and follower expansion. 
• Identify and replicate successful campaigns and content formats that have driven performance improvements in the past 6 months. 
• Work closely with editorial and analytics teams to forecast, measure, and optimize audience growth goals.

• 4–7 years of experience in audience growth, digital marketing, or growth strategy for large-scale content/media websites. 
• Proven ability to manage websites with 2M+ monthly traffic. 
• Strong understanding of SEO, SEM, paid acquisition, and organic audience development. 
• Experience in running data-driven social media and paid marketing campaigns. 
• Hands-on expertise with tools like Google Analytics, Search Console, SEMrush, Ahrefs, SimilarWeb, and major ad platforms. 
• Excellent analytical, communication, and leadership skills. 
• Experience in the media, fintech, or crypto industry will be a strong advantage.

• Opportunity to work with one of the top global crypto media brands. 
• High ownership, strategic exposure, and data-led decision-making environment. 
• Competitive compensation and performance-based incentives. 
• Dynamic, collaborative, and innovative work culture.