Audience Growth Manager-News

CoinGape is Asia's largest online crypto publisher, awardedBest Crypto Media Company 2024. With a presence across four continents and 15 countries, we deliver trusted crypto news and world-class marketing services 24/7. With 4M+ monthly visitors across 120 countries, CoinGape is rapidly expanding and shaping the future of crypto journalism.

We are seeking anAudience Growth Managerwith strong experience in scalinglarge-scale content websites. The ideal candidate will have a proven record of driving bothorganic and paid trafficbeyond the 2M monthly users mark, while enhancing brand visibility, engagement, and audience retention across platforms.

Department:Marketing / Growth

Organization:CoinGape Asia's Largest Crypto Media Publication

• Develop and executecomprehensive audience growth strategiesto scale traffic across website, app, and social platforms.
• Manage and optimize growth forhigh-traffic content websites(2M+ monthly users).
• Build integratedorganic and paid marketing funnelsto expand user reach, engagement, and conversions.
• Collaborate with SEO, content, and product teams to boostsearch visibility,CTR, andpage performance.
• Plan and implementpaid campaigns(Google Ads, Meta, X, YouTube, etc.) targeting high ROI and quality audience.
• Analyze performance metrics, user behavior, and retention data to identify growth opportunities.
• Drivesocial media growth strategiesacross Twitter, Instagram, LinkedIn, and YouTube focusing on engagement and follower expansion.
• Identify and replicate successful campaigns and content formats that have driven performance improvements in the past 6 months.
• Work closely with editorial and analytics teams toforecast, measure, and optimize audience growth goals.

• 47 years of experience inaudience growth, digital marketing, or growth strategyforlarge-scale content/media websites.
• Proven ability tomanage websites with 2M+ monthly traffic.
• Strong understanding ofSEO, SEM, paid acquisition, and organic audience development.
• Experience in runningdata-driven social media and paid marketing campaigns.
• Hands-on expertise with tools likeGoogle Analytics, Search Console, SEMrush, Ahrefs, SimilarWeb, and major ad platforms.
• Excellent analytical, communication, and leadership skills.
• Experience in themedia, fintech, or crypto industrywill be a strong advantage.

• Opportunity to work with one of thetop global crypto media brands.
• High ownership, strategic exposure, and data-led decision-making environment.
• Competitive compensation and performance-based incentives.
• Dynamic, collaborative, and innovative work culture.