Asst Manager -Product (Real Estate)

Assistant Manager- Product (Real estate)

The role requires conducting in-depth feasibility studies, competitor benchmarking, and customer needs assessments to identify gaps and opportunities in the market. Acting as a key liaison between internal departments- such as design, strategy, marketing, and sales- the Assistant Manager will be responsible for crafting detailed project briefs that align stakeholder expectations with real-world requirements.

In addition, the role demands the development of compelling product USPs, optimal unit mixes, and pricing strategies that resonate with the target audience. The candidate will play a critical part in shaping the initial product proposition, positioning it effectively in the market, and defining robust go-to-market strategies.

real estate domain knowledge

Key Responsibilities

1. Collaborate with design, marketing, and senior leadership to ensure alignment on product vision, goals, and timelines.

2. Prepare detailed project briefs through research, stakeholder consultation, and market requirement analysis.

3. Define product USPs and recommend optimal unit mix and configuration strategies.

4. Conduct market research and feasibility studies to identify customer aspirations and competitive gaps.

5. Support go-to-market strategies with pricing inputs, layout analysis, and creation of sales enablement tools.

6. Strategically manage inventory releases and develop tailored strategies for slow-moving units.

7. Monitor competitor activity and extract actionable insights for product and marketing teams.

8. Ideating with marketing and technology teams in building credible product roadmaps.

Qualifications & Skills

2– 4 years of experience in real estate, product management, or strategy roles.

2. Strong understanding of civil engineering and architectural principles.

3. Ability to read and interpret floor plans, elevations, and master layouts.

4. Proficiency in MS Excel, PowerPoint/Canva and AutoCAD is mandatory.

5. Excellent skills in market research, analysis, communication, and stakeholder management.

6. Bachelor’s degree in Civil Engineering, Architecture, Real Estate, or a related field.

7. MBA or Business Management qualification is a plus.

Location: Century Horizon, Jakkur, Bangalore North

Industry: Real Estate

Experience: 2- 4 Years