Associate Director - Sales | CRM & Strategic Growth Leadership

Job Summary

Synechron is seeking an experienced and strategic Associate Director of Sales to lead the development and execution of sales initiatives that drive revenue growth. This role involves guiding the sales team, fostering key customer relationships, and collaborating with marketing to optimize sales strategies. The ideal candidate will contribute to the achievement of business objectives through a data-driven approach, industry insight, and strong leadership capabilities. This role is pivotal in positioning Synechron as a leader in our field and expanding our market share.

Software Requirements

The successful candidate must have proficient knowledge of Customer Relationship Management (CRM) software such as Salesforce or Microsoft Dynamics, with hands-on experience using these platforms, ideally with version 10 or above. Advanced proficiency in the Microsoft Office Suite (Word, Excel, PowerPoint) is essential, with an ability to generate detailed reports, presentations, and data analysis. Familiarity with marketing and communication tools like Marketo, Pardot, and Hootsuite is required, with experience managing or executing marketing campaigns being preferred. Additionally, experience with project management and collaboration tools such as Asana, Trello, and Slack is necessary for effective team coordination.

Preferred skills include familiarity with data analysis and visualization platforms like Power BI or Tableau, which can enhance insight generation and decision-making capabilities. Experience with sales engagement and automation tools will be considered an advantage.

Overall Responsibilities

The Associate Director of Sales will be responsible for developing and implementing the company's overarching sales strategy, aligning with organizational objectives. Leading and mentoring the sales team to achieve or surpass their targets is central to this role, along with building and maintaining strong relationships with key clients, partners, and stakeholders. The role requires continuous identification of new market opportunities and industry trends to support growth initiatives.

Strategic planning includes designing comprehensive sales plans, collaborating with marketing teams on campaigns that support sales efforts, and analyzing sales data and market insights to refine strategies. Regular reporting to senior management on sales performance, market conditions, and team results is expected. The incumbent must ensure all sales and marketing activities comply with relevant laws and regulations, fostering an ethical and sustainable sales environment.

Technical Skills (By Category)

Proficiency in Customer Relationship Management (CRM) platforms like Salesforce or Microsoft Dynamics is essential, with experience in at least one being required. Knowledge in leading productivity tools such as the Microsoft Office Suiteparticularly Excel for data analysisis necessary to create compelling reports and presentations. Familiarity with marketing automation and communication tools such as Marketo, Pardot, and Hootsuite is important for managing campaigns.

Experience in project management platforms such as Asana, Trello, or Slack will support effective team collaboration and workflow management. Additional skills that will be beneficial include data analysis and visualization tools like Power BI or Tableau for extracting insights from sales data, and familiarity with sales engagement platforms to streamline outreach efforts.

Experience Requirements

Candidates should possess at least 10+ years of experience in sales, with a significant portion in sales leadership roles responsible for managing teams and complex sales processes. Evidence of consistently achieving or exceeding sales targets is crucial. Industry experience in technology, consulting, digital transformation, or comparable fields is highly favored, providing context for market engagement and relevance.

Candidates with experience managing regional, national, or global sales teams are preferred. Those with extensive domain knowledge or a track record of scaling revenue and expanding market share will be prioritized. Alternative pathways to qualifying include extensive senior sales leadership roles with demonstrated success or relevant professional certifications.

Day-to-Day Activities

The role involves leading and motivating the sales team through regular meetings, coaching, and performance assessments. Building and maintaining relationships with key clients and stakeholders will be a continuous activity, ensuring understanding of client needs and delivering value. Market analysis to identify customer needs, segment potential prospects, and tailor sales approaches is a daily task.

Developing detailed sales strategies and executing targeted sales campaigns in collaboration with the marketing team forms a core part of the job. Participants will analyze sales data, pipeline health, and market signals to identify new opportunities or areas needing improvement. They will prepare performance reports and forecasts to update senior leadership. Attending trade shows, conferences, and client meetings will be part of the routine to promote the company's offerings, gather market insights, and cultivate relationships.

Qualifications

Candidates should hold a bachelors degree in Business Administration, Marketing, or a related field. A masters degree in these areas is advantageous. Relevant professional certifications such as Certified Professional Sales Leader or CRM platform-specific credentials will be considered an asset. Prior experience leading sales teams within fast-paced, complex environments is essential, along with a commitment to continuous professional development and staying current with industry trends.

Professional Competencies

The ideal candidate will demonstrate strong analytical and strategic thinking skills grounded in data-driven decision making. Leadership qualities including mentorship, team motivation, and conflict resolution are vital. Excellent interpersonal, negotiation, and stakeholder management skills are required to foster trusted relationships and collaborate effectively.

Effective communication skills are necessary for presenting ideas clearly to diverse audiences, including senior management and clients. Adaptability to shifting priorities and an openness to learning new approaches underpin success in this role. A mindset focused on innovation and process improvement, combined with strong time and priority management, will ensure consistent achievement of objectives.