Associate Director - Events (Marketing)

Associate Director Grade

Role Overview

Associate Director Event Management Marketing

Responsibilities

• Design and implement a comprehensive event strategy that aligns with our organizational goals and enhances brand visibility.
• Lead cross-functional teams in planning and executing all aspects of events, including digital and on-ground brand visibility, logistics, vendor management, and audience engagement.
• Develop and manage event budgets, ensuring effective resource allocation and financial accountability.
• Establish and maintain relationships with key stakeholders, sponsors, and partners to maximize event impact and reach.
• Build and enhance effective SOPs with clear communication on roles, responsibilities, and escalation path. Implement a transparent communication strategy by using multiple channels for updates on event status and encouraging open feedback.
• Oversee post-event evaluations, analyzing attendee feedback and metrics to continuously improve future events.
• Stay abreast of industry trends and best practices to innovate and elevate our event offerings.

Required and Preferred Qualifications

Required:

• 12+years of experience in event management, with a proven track record of successfully executing large-scale events.
• Strong project management skills, with the ability to manage multiple priorities and deliver results under tight deadlines.
• Exceptional communication and interpersonal skills, with a demonstrated ability to build relationships and collaborate with diverse stakeholders.

Preferred:

• Experience in digital event production and hybrid event management.
• Proficiency in event management software and tools, and CRM tools.
• Knowledge of marketing and promotional strategies to enhance event attendance and engagement.

Technical Skills and Relevant Technologies

• Expertise in event planning software (e.g., Cvent, Eventbrite) and project management tools (e.g., Asana, Trello).
• Strong understanding of virtual event platforms and technologies.
• Ability to analyze and interpret data to inform event strategy and decision-making.
• Ability to define drip campaigns, messaging and working knowledge of CRM tools like Pardot, HubSpot, etc.
• Ability to leverage AI tools to create banners, HTML mailers, social media video editing

Soft Skills and Cultural Fit

• Creative thinker with a passion for storytelling and audience engagement.
• Proactive problem solver who thrives in fast-paced environments and adapts to changing circumstances.
• Collaborative leader with a strong emphasis on team building and cross-departmental partnership.
• High emotional intelligence and the ability to connect with diverse audiences.