Associate Director

Job Title:

Department:

Job Summary:

Associate Director Sales

Key Responsibilities:

• Develop and execute sales strategies to drive revenue across residential, commercial, and turnkey interior projects.
• Lead, manage, and mentor a high-performing team of Sales Managers, Business Development Executives, and Design Consultants.
• Cultivate and maintain relationships with high-value clients, architects, contractors, and channel partners.
• Identify and capitalize on new business opportunities, market trends, and client segments to expand the companys reach.
• Collaborate with the design, marketing, and operations teams to ensure seamless project execution and exceptional client experience.
• Track and optimize the sales funnel from lead generation to deal closure.
• Deliver accurate sales forecasts, reports, and market intelligence to senior leadership.
• Define and monitor sales KPIs and implement incentive plans to drive performance.
• Represent the company at trade shows, exhibitions, and networking events.
• Ensure process compliance, CRM hygiene, and continual improvement in sales methodologies.

Key Skills & Qualifications:

• Bachelor’s degree in Business, Marketing, Interior Design, or a related field (MBA preferred).
• 8–12 years of experience in sales leadership within the Interior Design, Modular Furniture, or Real Estate sectors.
• Proven expertise in strategic sales planning and execution.
• Excellent communication, negotiation, and relationship-building skills.
• Strong leadership and team management capabilities across distributed teams.
• Proficiency in CRM platforms, Microsoft Office Suite, and sales analytics tools.
• Strong understanding of pricing models, client presentations, and competitive landscape analysis.