Job
Description
Role Summary We are looking for a Brand Custodian to oversee, implement, and champion our brand identity & positioning across all touchpoints. As the primary brand advocate across the organization, this role is pivotal in ensuring the seamless adoption and activation of the rebrand. You will drive consistency in brand expression internally and externally, manage agency relationships, and execute bold brand campaigns that resonate with our target audience. Key Responsibilities Brand Adoption & Activation Lead the adoption of the rebrand across all internal and external channels, ensuring consistency in voice, visual identity, and brand experience. Activate brand identity through artefacts, communications, campaigns, and client experiences in collaboration with internal teams, business partners and agency partners. Maintain, evolve, and champion brand guidelines and toolkits across all geographies, businesses and functions. Brand Execution & Expression Translate brand elements and positioning into creative expression, actionable go-to-market strategies and integrated marketing campaigns. Partner with Marketing & Communications, and Business stakeholders, and lead the execution of ATL/BTL campaigns ensuring brand resonance and differentiation. Execute product/thought leadership launch plans and deliverables in a timely manner and monitor brand impact across touchpoints Stakeholder & Agency Management Build and manage relationships with creative agencies to produce brand and marketing assets. Work cross-functionally with business and functions to embed brand thinking into everything we do. Influence senior leadership and C-suite stakeholders and communicate recommendations for brand alignment. Research, Insights, and Measurement Use data-driven insights to refine activation, measure brand health and affinity, & enhance brand consideration. Work closely with business partners to define guardrails based on the master brand. Key Skills Proven track record in brand management, preferably with experience leading a rebranding initiative. Ability to collaborate across functions and geographies and manage senior stakeholder relationships. Excellent project management, execution, and storytelling skills with an ability to translate strategy into impactful creative expression. Hands-on experience in agency management, budget control, and end-to-end project delivery. Strong leadership skills with experience in managing teams and influencing with and without authority. Comfort working in a fast-paced, dynamic with global exposure. Deep understanding of customer insights and market trends. Ability to maintain brand integrity while adapting strategies to suit regional/local market needs. Educational Qualifications PGD in Communications from MICA
