Associate Director - Brand (Content)

Job Description

About Junglee Games With over 140 million users, Junglee Games is a leader in the online skill gaming space. Founded in San Francisco in 2012 and part of the Flutter Entertainment Group, we are revolutionizing how people play games. Our notable games include Howzat, Junglee Rummy, and Junglee Poker. Our team comprises over 900 talented individuals who have worked on internationally acclaimed AAA titles like Transformers and Star Wars: The Old Republic and contributed to Hollywood hits such as Avatar. Junglee’s mission is to build entertainment for millions of people around the world and connect them through games. Junglee Games is not just a gaming company but a blend of innovation, data science, cutting-edge tech, and, most importantly, a values-driven culture that is creating the next set of conscious leaders. Job Overview We’re a high-growth Real Money Gaming platform focused on delivering world-class entertainment and skill-based gaming to players across India. As we scale, we’re building a content engine that speaks to players not just in English or Hindi — but in the languages they live and breathe: Tamil, Bengali, Marathi, Kannada, and more. We’re looking for a Head of YouTube & Community Content to drive video-led growth, build regional creator ecosystems, and foster engaged communities across YouTube, Discord, and beyond. Job Location Gurgaon Key Responsibilities YouTube Strategy (Multilingual Focus) Lead the overall YouTube content strategy across multiple regional channels and languages. Build a mix of educational, entertaining, and gameplay-driven video content tailored to diverse audiences — from new players to pros. Own the production calendar: scripting, voiceovers, filming, editing, uploading, optimizing. Launch and manage region-specific YouTube channels with tailored content and creators. Community Engagement Develop and scale vibrant player communities on platforms like Discord, Telegram, and in-app chat. Plan and manage multilingual content drops, AMAs, live streams, tournaments, and community challenges. Collaborate with regional community managers to keep engagement hyper-local, relatable, and fun. Regional Language Content Leadership Build a network of regional creators, streamers, and influencers across top vernacular markets. Ensure cultural sensitivity, compliance, and relatability in all content — especially in regulated environments. Build playbooks for scalable regional content replication and creator partnerships. Analytics & Optimization Track performance KPIs (views, subs, engagement, CTR, retention, community activity). Run A/B tests on content formats, thumbnails, titles, and posting times per region. Regularly report on channel health, growth trends, and actionable community feedback. Cross-Functional Leadership Work with Product, Customer Support, Growth, and Compliance to ensure a unified and compliant content approach. Lead a small but growing team of editors, creators, and community managers across languages. Be the internal champion for the player voice — and the external voice of the brand. Qualifications & Skills Required 5–8 years experience in YouTube content management, digital content strategy, or gaming community leadership. Proven success growing YouTube channels and/or online communities, preferably in gaming or entertainment. Fluency in English/Hindi + understanding of at least 2-3 Indian regional languages (e.g., Hindi, Tamil, Marathi, Kannada, Malayalam). Experience managing multilingual creators and coordinating region-specific campaigns. Familiarity with RMG/gaming culture, player behavior, and platform compliance standards. Creative mindset, strong storytelling instincts, and a sharp eye for what “clicks” with regional audiences. Bonus: On-camera experience, basic video editing skills, or influencer network access. Be a Part Of Junglee Games To Value Customers & Data - Prioritize customers, use data-driven decisions, master KPIs, and leverage ideation and A/B testing to drive impactful outcomes. Inspire Extreme Ownership - We embrace ownership, collaborate effectively, and take pride in every detail to ensure every game becomes a smashing success. Lead with Love - We reject micromanagement and fear, fostering open dialogue, mutual growth, and a fearless yet responsible work ethic. Embrace change - Change drives progress, and our strength lies in adapting swiftly and recognizing when to evolve to stay ahead. Play the Big Game - We think big, challenge norms, and innovate boldly, driving impactful results through fresh ideas and inventive problem-solving. Avail a comprehensive benefits package that includes paid gift coupons, fitness plans, gadget allowances, fuel costs, family healthcare, and much more. Know more about us Explore the world of Junglee Games through our website, www.jungleegames.com . Get a glimpse of what Life at Junglee Games looks like on LinkedIn . Here is a quick snippet of the Junglee Games Offsite’24 Liked what you saw so far? Be A Junglee Show more Show less