Job
Description
Introduction: Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game playing experiences to over 100 million players through our products - RummyCircle, India’s first and largest online rummy platform, My11Circle, the country’s fastest growing fantasy sports platform and our newest venture- Wowzy LudoRemix. A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games. We’ve always been a technology company at heart, and over the last decade and a half, we’ve built the organisation on a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players. Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantly innovating and offering novel entertainment to players! Our 800 passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami, and Philadelphia. For more information and career opportunities you may visit www.games24x7.com. Role Summary: The Associate Brand Manager will be a part of My11Circle's Brand team and will play a crucial role in creating digital creative assets for all marketing communication mediums inside app to engage/retain/migrate existing players and other external touchpoints for acquiring new players.As a brand custodian at Games24x7, you will be responsible for designing high-quality and best-in-class digital assets. The ideal candidate for this role should be detail-oriented with exceptional creative skills, and demonstrate a high level of ownership. Key Responsibilities: The Associate Brand Manager will work with the Brand Manager to comprehend the target audience and consumer insights to create digital communication assets used for Player Retention and Migration. Develop product marketing in-app assets to Migrate and Retain players of different cohorts, as curated by the user growth team Work closely with the in-house graphic design team and external partners to produce digital assets that are interactive and engaging while ensuring that all advertising guidelines are followed. Develop engaging content that communicates the brand's essence and resonates with the target audience. Collaborate with cross-functional teams regularly to ensure that consistent design and communications are followed across all brand touchpoints. The Brand Associate Manager will also assist the Brand Manager in new partnerships, onboarding new vendors, and managing external partners. Explore and capitalize on opportunities with respect to new content categories and formats on the basis of performance-based hypotheses and observations Demonstrate a high level of attention to detail to ensure accuracy, consistency, and quality in all brand-related collaterals Skills and Requirements: Graduate/Post-graduate with experience of 2-4 years in brand management or marketing roles or account management roles at an advertising agency; preferably with in-app marketing and cross monetization campaign experience. Good visual and content conceptualization skills with an attention to detail Ability to be independent and juggle different types of projects with varied timelines. Detail understanding of design, copy, and web practices Strong in analytics, data-driven experimentation and problem-solving Brilliant interpersonal and communication skills In-depth knowledge of brand development and multichannel marketing models Show more Show less
