Associate Brand Manager

Job Description

You ll be our: Associate Brand Manager/Brand Manager Ecosystem Products You ll be based at : Corporate office, Bangalore (IBC Knowledge Park) You ll be aligned with : Brand Manager - Ecosystem Products You ll be joining our : Brand Marketing Team What you ll do at Ather: Drive demand month on month for the product line as per business goals Identify key business problems / opportunities; Draw actionable consumer insights & solutionize Mine through large data sets to identify & predict trends; make more-informed business decisions Monthly business planning; Marketing support for sales & dealership teams Provide assistance to sales training on product pitch Build Brand for the Ecosystem Products Drive consideration for Scooter by addressing category barriers that prevent EV adoption. This would be done by building awareness and consideration around Ecosystem products including but not limited to AtherGrid - Ather s Charging Infrastructure, Accessories, Ownership and Financial products Build the Smart Helmets category for Ather via the HALO line Manage the Brand footprint across E-commerce and D2C platforms Liaison with Creative, Research, PR, Media,Social, Event, Program, Training and Sales teams Here s what we re looking for: Experience handling D2C Hands-on experience in handling integrated campaigns Knack of picking consumer insights through data, interactions and observations Strong brief-writing skills Advanced agency-handling and partner-relationship management Understanding of media planning: Online & Offline Good program-management skills Trade & sales understanding Openness to travel every month What you bring to Ather: An MBA degree in marketing (or related stream) from tier 1/2 institutes Experience of 3 - 5 years in brand management preferably in D2C or Auto industry ",