Associate Account Director

DESIGNATION - ASSOCIATE ACCOUNT DIRECTOR

Job Responsibilities

● Maintain a keen understanding of industry trends affecting clients and make appropriate

recommendations regarding communication strategy surrounding them.

● Drive New Business for the agency - generating leads and creating relevant pitch proposals

● Align campaigns, assets, communications and messaging to corporate branding initiatives

● Leverage existing media relationships and cultivate new contacts within business and

industry media

● Build relationships with thought leaders to grow industry awareness

● Ability to meet tough deadlines in a high turn-over environment

● Strong time management skills to effectively juggle several projects around at once

● Ability to lead, manage, mentor & motivate his/her internal team

● Planning/Managing on ground events/press conference

● Strong ideation skills giving him/her the edge to devise communication strategies that work

best with the media

● Developing a PR communications plan including strategy, goals, budget and tactics

● Liaise on a daily basis with clients and the media, often via telephone and email

● Seek/look out for relevant media/opportunities for clients

● Prepare regular client reports and attend client meetings

● Crisis communication management

Requirements

● Bachelor’s Degree in PR, Communications or Post Graduate in PR

● 10-12 years of relevant work experience in Lifestyle PR

● Excellent Communication written and oral, interpersonal skills and presentation skills

● Strong Networking with Media

● Excellent organizational and time management skills with the ability to multi-task

● Flexibility, determination, enthusiasm and the ability to cope well under pressure

● Creativity and imagination

● Team player with a positive and proactive attitude

● Proficiency in Microsoft Office (PowerPoint, Word, Excel)