Assistant Manager - Social Media

Job Description

JioHotstar is revolutionizing digital entertainment consumption in India, offering unprecedented access to the world's most coveted content. Our mission extends beyond streaming—we're creating India's most comprehensive entertainment ecosystem that seamlessly connects global premium content with local audiences. We're seeking a visionary Social Media Assistant Manager who thrives in high-velocity environments, possesses deep customer insights, and can architect social strategies that drive measurable business transformation. Key Responsibilities Strategic Brand Leadership Own end-to-end social media strategy across all platforms (Meta, X, YouTube, emerging platforms) Develop and execute comprehensive brand positioning campaigns that highlight content value proposition Content Marketing & Campaign Excellence Design and execute integrated marketing campaigns for the monthly Key title launches Collaborate with global content teams to localize international campaigns for Indian audiences Create compelling content narratives that drive anticipation, viewing, and word-of-mouth Community Building & Engagement Design community engagement strategies that foster deep connections with JHS content Leverage cultural moments and trending topics to maintain brand relevance Create exclusive content experiences for premium subscribers and brand advocates Implement user-generated content strategies that amplify brand reach Performance Analytics & Optimization Establish KPIs on social media performance Conduct regular performance analysis using analytics tools (Google Analytics, social listening tools) Create automated reporting systems for campaign performance and ROI measurement Cross-Functional Collaboration & Partnership Partner with global marketing teams to align on brand messaging and campaign execution Collaborate with content partnerships team to maximize co-marketing opportunities Work closely with customer service teams to enhance social customer experience Coordinate with PR team and Content creators for amplified campaign reach Innovation & Platform Development Develop platform-specific content strategies optimized for each channel's unique characteristics Partner with platform representatives to access beta features and advertising opportunities Preferred Education & Experience 6-8 Years of social media experience worked with social media agencies or companies “Star India Private Limited is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.” Show more Show less