Assistant Manager – Performance Marketing & CRM

Job Title :

Location :

Key Responsibilities

We are looking for a sharp and enthusiastic individual to drive our performance marketing across different programs of Great Lakes Chennai and Great Lakes Gurgaon. The ideal candidate will be responsible for developing, implementing, and optimizing performance marketing strategies to attract prospective students and improve overall brand presence significantly.

Responsibilities would include

1. Designing and executing online customer acquisition campaigns

2. Scaling and managing PPC and PPM campaigns across multiple channels like Google, Facebook, LinkedIn, etc.

3. Working in conjunction with the admissions team to plan and execute large scale marketing campaigns as per program requirements and counsellor feedback

4. Measuring and analyzing metrics of the entire admissions funnel, and optimizing campaigns accordingly

5. Planning email, SMS, WhatsApp communication to increase the retention of prospective students

6. Creating and maintaining dashboards for tracking the campaign performance across marketing channels

Ideal Candidate Profile

 0-2 years of experience in executing online customer acquisition campaigns

 Fresh graduates are open to apply provided they have some digital marketing certifications

 Any CRM marketing experience/knowledge would be a plus, but it’s not a requirement

 Basic working knowledge of ad platforms like Google Ads, LinkedIn, Facebook etc.

 Experience in analyzing campaign performance and presenting dashboards using business intelligence tools

 Excellent communication and presentation skills

About Great Lakes Institute of Management

Great Lakes is one of India’s leading business schools ranked among the top 10 by Business Today, Outlook and Business World magazines. Great Lakes currently has two campuses, one in Chennai and the other in Gurgaon. In 2019, Great Lakes Gurgaon became the youngest school in India to receive the globally reputed AMBA accreditation.

The Gurgaon campus is set up in the industrial hub of the country to maximize industry engagement and career opportunities in cutting edge domains.

Great Lakes offers full-time management programs, part-time programs for executives and working professionals and domain focused programs in the domain of Digital Strategy, Business Analytics, Machine Learning & Artificial Intelligence. It also continually innovates in terms of developing new programs and learning solutions based on unmet market needs and offers them across multiple geographies and through online learning. Students graduating from Great Lakes are recruited by renowned organizations both in India and overseas.

More information on Great Lakes and its various programs can be found at www.greatlakes.edu.in Great Lakes has a culture driven by:

a) Innovation and of challenging the status quo – which has enabled it to develop and launch a variety of programs to meet the requirements of the market

b) Customer Centricity – pro-actively learning and understanding the evolving requirements of its key stakeholders and responding to them, and

c) Mutual respect and Empowerment – where team members are empowered and expected to achieve organization’s objectives with minimal supervision and mutual accountability