Assistant Manager, FP&A Marketing

Assistant Manager / Manager – Financial Planning & Analysis (Marketing Business Partner)

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with a suite of solutions that help organizations manage the entire event lifecycle. Our mission is to transform the way meetings and events are planned, executed, and evaluated globally.

Position Overview

FP&A professional

annual budgeting, monthly reforecasting,

Marketing, Sales, and Corporate Finance teams

Key Responsibilities

• Act as a

  Finance Business Partner

  to the Global Marketing organization.
• Own and manage global

  annual budgeting and monthly forecasting

  for Marketing expenses

• Develop and track key

  Marketing efficiency metrics

  , including:

• CAC (Customer Acquisition Cost)

• CLTV (Customer Lifetime Value)

• Cost per Lead

  (by cloud, by tactic)

• Lead Conversion Rates

  (by tactic/channel)

• Marketing ROI

• Drive

  deep-dive analytics

  on

  event ROI, digital campaigns, tradeshows, and content marketing performance.

• Support and advise on

  resource allocation decisions

  across marketing channels and geographies.
• Partner with Sales, Marketing Ops, and Data/Analytics teams to ensure consistent measurement frameworks.
• Create executive-level dashboards, presentations, and financial insights to support strategic initiatives.
• Lead or support

  ad-hoc strategic projects

  , including M&A integration and cost optimization initiatives.
• Collaborate with cross-functional teams like Accounting, HRBP, Talent Acquisition, and IT for alignment and data gathering.
• Extract and analyze data using tools like

  Salesforce, Adaptive Insights, Tableau, Excel

  , and other analytics platforms.

Qualifications

• 7–10 years

  of experience in

  Financial Planning & Analysis (FP&A)

  , preferably with exposure to

  Marketing or Revenue Operations

  .
• Deep understanding of

  marketing funnel metrics, digital campaign dynamics

  , and

  channel/tactic-level ROI

  .
• Strong

  data-driven mindset

  and ability to structure and interpret large datasets to generate insights.
• Expertise in

  financial modeling, forecasting

  , and metric development.
• Hands-on experience with

  Salesforce CRM, Adaptive Insights, Tableau

  , or similar tools preferred.
• Excellent communication skills with the ability to present insights to

  non-financial stakeholders

  .
• Demonstrated ability to manage multiple priorities in a fast-paced, high-growth environment.
• Proven experience working with

  senior leaders or executive stakeholders

  is a plus.

• MBA or CFA

  preferred.

Why Join Cvent’s Finance Team?

• Opportunity to partner directly with global business leaders and drive strategic initiatives
• High visibility role with direct impact on growth and decision-making
• Collaborative and innovation-focused work culture
• Exposure to global processes and cross-functional initiatives