Assistant Manager - Event Marketing

Location:

Department:

Reporting To:

Key Responsibilities

Event Planning & Execution

• Assist in developing event concepts, themes, and marketing strategies.
• Coordinate end-to-end event logistics including venue management, vendor liaison, production, and on-ground execution.
• Ensure brand guidelines and objectives are consistently reflected across all event touchpoints.

Marketing & Promotion

• Develop and execute event marketing campaigns across digital, social media, print, and other channels.
• Manage event-related content, collaterals, and creatives in coordination with the design team.
• Drive audience acquisition through targeted campaigns, partnerships, and community outreach.

Stakeholder Management

• Liaise with sponsors, partners, media agencies, and vendors to ensure successful collaborations.
• Coordinate with internal teams (sales, PR, digital, content) for seamless integration of event activities.

Budgeting & Reporting

• Assist in budget planning, vendor negotiations, and cost optimization for events.
• Track and analyze event performance, including ROI, audience engagement, and post-event feedback.
• Prepare detailed reports and insights to measure success and recommend improvements.

Innovation & Trends

• Stay updated with industry trends, competitor activities, and emerging event marketing technologies.
• Propose innovative ideas to enhance event reach, experience, and engagement.

Skills

• 3–5 years of experience in event marketing, brand activations, or experiential marketing.
• Strong organizational and multitasking abilities.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in MS Office; knowledge of digital marketing tools & CRM software is a plus.
• Ability to work under pressure and meet tight deadlines.
• Creativity with a keen eye for detail.

Key Competencies

• Project & stakeholder management
• Creativity and problem-solving
• Strong communication & presentation skills
• Analytical mindset with reporting ability
• Team collaboration and leadership potential