Assistant Manager - E-commerce

Key Responsibility Areas 

• Sales & Performance Growth:

o Drive marketplace sales to meet or exceed the Annual Operating Plan (AOP) through pricing, promotion, and assortment strategies.

o Manage Advertising and optimize campaigns to improve visibility and return on ad spend (ACoS).

o Analyse platform performance, identify trends, and recommend growth actions to enhance conversion and reduce returns.

• Amazon & Other Marketplace Management: (If experienced in Amazon)

o Oversee daily operations across Amazon Seller/Vendor Central and other marketplaces, ensuring account health, compliance, and performance.

o Develop SEO-optimized listings, A+ content, and brand stores aligned with premium positioning.

o Plan and execute inventory for FBA/FBM and other marketplace models to maintain healthy stock levels.

o Conduct regular hygiene checks, manage pricing and promotions, and file timely SPF claims.

• Business Development:

o Identify and onboard new marketplaces aligned with the brand’s premium positioning.

o Negotiate commercials, define sales targets, and plan marketplace-specific strategies.

o Build strong partnerships with platform category and marketing teams to unlock growth opportunities.

• Brand & Customer Experience

o Ensure brand consistency, storytelling, and pricing parity across all online touchpoints.

o Collaborate with brand and marketing teams for integrated campaigns, product launches, and brand store updates.

o Monitor customer reviews and feedback, driving initiatives to enhance ratings and overall customer experience.

• Analytics & Reporting:

o Track and report key performance indicators (KPIs) including sales, conversion, traffic, inventory, and campaign ROI.

o Conduct competitor benchmarking for pricing, assortment, and visibility.

o Use tools such as Helium10, Jungle Scout, or Data Hawk for keyword tracking and market insights.

• Operations & Coordination:

o Coordinate with warehouse and logistics teams for timely order dispatch and delivery compliance.

o Partner with finance for reconciliation and settlement accuracy.

o Liaise with internal stakeholders across supply chain, marketing, and finance to ensure seamless operations.

• Team Management:

o Supervise and guide junior team members or interns handling listing , cataloguing, ads, or reporting.

o Manage external agencies and service providers for marketplace optimization, creatives, and advertising

Reporting Structure

• Reporting To Head of Marketing & Brand Commerce

Qualification & Experience

• Education: Graduation from any discipline

• Professional Certifications: Amazon Advertising and Google Analytics certifications is good to have

• Experience: 5 – 8 years

Skills

• Functional

o Proven track record in driving growth within a D2C brand.

o Experienced with e-commerce platforms, content management systems, and analytical tools for performance tracking.

o High level of proficiency with Excel, including advanced functions for data manipulation and analysis.

o Skilled in managing relationships with vendors, partners, and both internal and external resources.

o Knowledge of Amazon Seller, Vendor Central tools and amazon policies and procedure 

o Excellent analytical skills paired with strong problem-solving abilities to drive strategic improvements.

• Personal

o Strong written and verbal English communication

o Self-driven and highly motivated

Other Details

• Location – Mumbai

• CTC – As per market standards

• Contact - hr@seebagroup.com