Assistant Brand Manager

Job Title: Assistant Brand Manager

About SaffronStays

Founded in 2014 by Devendra Parulekar and Tejas Parulekar, SaffronStays is India’s leading luxury homestay brand. Over the past 11 years, the company has built a curated collection of 400+ private villas across 86+ scenic destinations. From hilltop estates and beachfront retreats to heritage homes and forest escapes, each villa offers the warmth of a private home with the assurance of professional hospitality.

Whether it’s a weekend getaway, an intimate wedding, a milestone celebration, or a corporate offsite, every SaffronStays property is thoughtfully designed to host life’s most meaningful moments.

Today, SaffronStays is a profitable ₹100-crore company, doubling in size every two years. It has emerged as the preferred holiday choice for families seeking privacy, comfort, and curated experiences in extraordinary settings.

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Role Overview

360° marketing role

Key Responsibilities

A. Strategic & Digital Marketing

• Develop and execute region-specific marketing plans and campaigns.
• Leverage data insights to optimize content and communication channels.

B. Channel & Content Ownership

1.Influencer Marketing

• Identify, onboard, and manage travel, lifestyle, and luxury influencers for collaborations.
• Track ROI and content deliverables.

2.WhatsApp Marketing (WA)

• Create and distribute weekly broadcast content.
• Manage WhatsApp Business API tools for guest engagement and lead nurturing.

3.Email Direct Marketing (EDMs)

• Plan, write, and schedule emailer campaigns.
• Segment guest databases for targeted outreach.

4.OTA (Online Travel Agency) Listings

• Manage property content on platforms like Airbnb, Booking.com, MakeMyTrip, and brand website.
• Monitor performance metrics and optimize listings.

5.Blogs

• Ideate, draft, or commission blogs on travel themes, destinations, and home features.
• Optimize for SEO and cross-post on multiple platforms.

6.Google My Business (GMB)

• Regularly update GMB profiles with new photos, posts, and reviews.
• Improve visibility and local SEO rankings.

7.Ads Management

• Ideate paid campaigns on

  SERPs (Google Ads)

  and

  Social Media platforms (Meta, LinkedIn, YouTube)

  .
• Coordinate with internal teams for creatives and targeting.

8.Social Media

• Curate and schedule content for Instagram, LinkedIn, and YouTube.

9.Online Reputation Management (ORM)

• Monitor guest feedback across TripAdvisor, Google, OTAs, and social platforms.
• Respond promptly and escalate issues to the operations team.

10.Creative Asset Development

• Oversee production of static and video creatives for all digital platforms including WA, EDMs, and ads.
• Brief and manage external designers/videographers as needed.

11.Website Listings:

12.Head Office Coordination:

13.Internal Communication:

14.Photography & Videography

• Plan and manage property shoots, working with local creators or professionals.
• Maintain a visual asset bank for each property.

15.New Property Content Creation

• Create launch content including property descriptions, welcome packs, and brochures.
• Coordinate with content writers and photographers for go-live readiness.

16.B2B Communication

• Design communication pieces for trade partners, corporate leads, and concierge desks.
• Support sales with decks, emailers, and WhatsApp creatives.

Who You Are

• A marketer with a deep understanding of luxury hospitality and regional travel trends.
• Comfortable juggling multiple channels and campaigns simultaneously.
• Self-motivated, with an eye for detail and a knack for storytelling.
• A team player who enjoys collaborating across departments and with external stakeholders