Assistant Brand Manager

Location:

About Wonderla

5 world-class amusement parks

Role Overview

Assistant Brand Manager (ABM)

This role requires a mix of consumer insight, creative thinking, project management, analytical ability, and strong collaboration with cross-functional teams.

What You’ll Do

Brand Building & Ideation

• Build on consumer insights to support the development of annual brand plans across parks
• Support brand strategy and seasonal campaign planning
• Help translate brand positioning into campaigns, communication, and on-ground experiences.
• Keep your radar on consumer trends, youth insights, pop culture and the amusement/entertainment category
• Conduct strategic research by coordinating with research agencies and studying category trends and audience behaviour to strengthen brand thinking and campaign development.

Campaigns, Content & Creatives

• Assist in planning and executing integrated campaigns (TV, digital, OOH, radio, BTL)
• Work with creative, digital and media agencies & in-house teams on end-to-end campaign execution
• Ensure the brand’s tone of voice is sharp, fun, and unmistakably Wonderla
• Help create high-energy content, manage campaign timelines, creative approvals, budgets, and delivery
• Track & report campaign performance with actionable insights

On-Ground Experience & Activations

• Support in-park branding, events, festivals, influencer days, and guest experience touchpoints
• Work with operations, sales, GR and IT to make the Wonderla experience feel seamless and exciting
• Help execute campus programs, mall activations, brand tie-ups and special collaborations
• Be hands-on during major campaigns and activation weekends (you’ll love the energy)

Tracking, Reporting & Learning

• Maintain weekly/monthly trackers and dashboards
• Analyse market performance, campaign ROI, customer insights, and content performance
• Derive what’s working, what’s not, and what can go bigger.
• Present insights to marketing leadership with a clear, fresh point of view.

Who You Are

• A creative thinker with strong execution skills & attention to detail
• Obsessed with content, social media, pop culture and brand storytelling
• Data-aware (not scared of numbers!)
• Great at multitasking and managing timelines
• Comfortable working with agencies and cross-functional teams
• Energetic, curious, collaborative and sharp
• Bonus: local language skills (Tamil/Kannada/Malayalam/Telugu/Odia)

Qualifications

• MBA/PGDM in Marketing, Communications, or related fields
• 3-6 years of experience in brand marketing in FMCG, entertainment, hospitality, or consumer-facing categories
• Experience working with creative/media/event agencies is preferred

Perks of Working with Wonderla

• Build one of India’s most exciting consumer brands
• Work on high-impact, visible, creative projects
• Young, fast, high-energy marketing team
• Opportunities to work on multi-geography campaigns, theme park launches, and exciting partnerships
• Complimentary access to Wonderla parks and resort perks
• Career growth in one of India’s most trusted experiential brands