Assistant Brand Manager

Location:

Brand:

About Happy Cultures

Happy Cultures is a probiotic-first wellness brand dedicated to transforming gut health with science-backed, clean-label, and joyful products. We believe that wellness should be effective yet fun, and we’re building a brand that consumers love and trust.

Role Overview

Assistant Brand Manager

brand imagery, digital presence, partnerships & alliances, and communication consistency

Key Responsibilities

• Brand Strategy & Positioning

• Support in developing and executing brand plans to strengthen positioning in the wellness space.
• Ensure consistency of

  brand imagery, tone, and storytelling

  across platforms and touchpoints.

• Digital Presence & Content

• Oversee

  brand presence across digital platforms

  (social media, website, marketplaces).
• Coordinate with creative/design teams to maintain engaging and on-brand communication.
• Track digital performance and suggest improvements for engagement and growth.

• Partnerships & Alliances

• Identify and manage

  strategic brand partnerships, influencer collaborations, and alliances

  .
• Build and nurture relationships with external partners to drive co-branded campaigns and activations.
• Evaluate partnership opportunities to ensure alignment with brand values and ROI.

• Cross-functional Collaboration

• Work closely with performance, operations, and product teams to align brand campaigns with business goals.
• Gather consumer insights to influence product communication and campaigns.

• Execution & Tracking

• Manage timelines, budgets, and deliverables for campaigns.
• Track brand KPIs and prepare regular reports for leadership.

Who Can Apply

• 1–3 years of experience in brand management, marketing, or partnerships (FMCG/D2C/start-up background preferred).
• Strong understanding of

  digital platforms, branding, and consumer psychology

  .
• Creative thinker with an eye for design, aesthetics, and brand storytelling.
• Strong relationship management and communication skills.
• Proactive, organized, and comfortable managing multiple projects at once.
• Passion for wellness, nutrition, and building consumer brands is a plus.