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McNROE
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Assistant Brand Manager

Assistant Brand Manager

3 - 5 years

|

9 - 11 Lacs

Posted:5 hours ago| Platform:

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Skills Required

brand marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Annual brand planning & strategy development
Budgeting & budgetary control
Maintaining a high Brand Recall index & aiming for achieving the market share in the targeted category
Designing & implementing advertising campaigns & promotional activities
Effective media evaluation & planning to attain maximum ROI
Responsible for the development & implementation of all ATL/BTL /Digital communication and point of sale strategy including close coordination with trade marketing.
Co-manage brand's top line along-with the GM-Marketing
Co-ordinate with the sales department to implement and monitor marketing initiatives for the brand
Build future growth segment by identifying new product segments and new target groups
Work closely with the NPD teams to drive new product launches

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