Area Sales Manager (Tamil Nadu)

The

The role demands an individual who can

Role & responsibilities

1. Regional Sales Ownership

• Take complete responsibility for

  sales performance, revenue growth, and market expansion

  across Tamil Nadu.

• Achieve

  monthly, quarterly, and annual sales targets

  as defined by the company.

• Prepare and execute

  region-specific sales plans

  aligned with overall business objectives.

• Monitor sales performance regularly and take corrective actions to achieve targets.

2. Distributor & Channel Development

• Identify, appoint, and develop

  distributors, dealers, and channel partners

  across assigned territories.

• Drive distributor performance through target setting, regular reviews, and market execution.

• Ensure effective market coverage, product availability, and visibility across the region.

• Manage distributor onboarding, training, and ongoing engagement.

3. Customer Acquisition & Market Expansion

• Develop new customers including

  mechanics, retailers, workshops, fleets, and institutional buyers.

• Increase Lubigens penetration in existing markets and expand into

  new territories.

• Build strong relationships with key customers to drive repeat business and loyalty.

4. Sales Strategy & Execution

• Build and implement

  go-to-market strategies

  for the Kerala region.

• Plan and execute

  promotional activities, schemes, and product launches

  in coordination with the marketing team.

• Collect market intelligence on competitors, pricing, products, and customer trends.

• Recommend pricing, schemes, and tactical actions based on market feedback.

5. Team & Field Management

• Guide and support field sales representatives to ensure effective market execution.

• Accompany distributors and sales team for joint field visits to drive sales and relationship building.

• Ensure discipline in sales reporting, forecasting, and CRM updates.

6. Credit Control & Compliance

• Ensure adherence to company policies related to

  pricing, credit terms, discounts, and documentation.

• Monitor outstanding payments and support timely collections through distributors.

• Maintain accurate sales forecasts and MIS reporting.

Preferred candidate profile

Education

• Any Graduate (MBA in Sales/Marketing preferred)

Experience

• 4-10 years of experience in

  lubricants, automotive aftermarket, or related industries.

• Proven track record of

  achieving sales targets and building distribution networks.

• Experience handling

  regional sales operations and distributor management.

Key Skills

• Strong sales planning and execution capability.

• Distributor development and channel management.

• Market expansion and customer acquisition.

• Excellent negotiation, communication, and relationship-building skills.

• Data-driven approach to sales forecasting and performance tracking.

Soft Skills

• Ownership mindset with accountability for results.

• Ability to work independently in a

  target-driven environment.

• Strong leadership, problem-solving, and decision-making skills.

• Willingness to travel extensively across the region.