Area Sales Manager

0 years

0 Lacs

Posted:21 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We are seeking a driven and experienced

Area Sales Manager

to lead our General Trade or Beverages category in an assigned territory. The role demands hands-on leadership in achieving both

primary and secondary sales targets

, while managing key client relationships and driving sales excellence.
  • Achieve monthly

    primary and secondary sales targets

    for the assigned area.
  • Conduct

    monthly sales forecasting and planning

    , keeping in mind the shelf life of beverage products.
  • Build and maintain

    strong relationships with key clients

    and trade partners.
  • Lead

    channel management

    efforts to maximize reach and product availability.
  • Ensure

    cost-effective operations

    and manage expenses within the set budget.
  • Allocate field force effectively by assessing

    individual team capabilities

    .
  • Mentor and motivate

    the sales team to achieve targets and improve performance.
  • Monitor and ensure the

    execution of trade promotions

    and market activities.
  • Submit regular reports and insights on market trends, team performance, and target achievements.
Requirements
  • Proven

    experience in the beverages sector

    (must-have).
  • Excellent knowledge of the general trade channel
  • Demonstrated success in

    target achievement and team leadership

    .
  • Bachelor’s degree in Business, Marketing, or a related field. An

    MBA is a plus

    .
  • Excellent communication, analytical, and people management skills.
Benefits
  • Competitive salary with performance-based incentives
  • Opportunity to grow with a fast-scaling beverage brand
  • Collaborative and energetic work environment

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