Area Sales Manager

About Nutriwala Nutriwala is a fast-growing FMCG brand committed to bringing natural, healthy, and flavorful food products to Indian households. Our product range spans sauces, honey, edible oils, and nutritious flours, crafted to promote wellness through better eating. As part of our expansion, we are looking for a dynamic Area Sales Manager to lead sales operations, build trade networks, and drive growth in the assigned region. Role Objective To achieve sales and distribution targets for Nutriwala’s product portfolio — ensuring visibility, availability, and growth across retail, wholesale, and HoReCa trade channels. Key Responsibilities 1. Sales & Revenue Growth Achieve monthly, quarterly, and annual sales targets for sauces, honey, oils, and flours. Develop sales plans and implement market strategies to boost volume and value growth. Track performance by product and channel; ensure continuous improvement. 2. Distribution & Channel Development Appoint and manage distributors, stockists, and dealers in the assigned territory. Expand retail network — including general trade, modern trade, and HoReCa (hotels, restaurants, cafés). Monitor secondary and tertiary sales; ensure adequate inventory and timely billing. 3. Trade Marketing & Merchandising Implement promotional schemes and product visibility drives at the point of sale. Ensure planogram compliance, attractive product display, and brand presence in stores. Collaborate with marketing team for in-store sampling, offers, and regional campaigns. 4. Market Intelligence Gather insights on competitor pricing, new launches, promotions, and trade feedback. Recommend pricing strategies and innovative sales approaches. Analyze consumer preferences and regional demand trends. 5. Reporting & Administration Submit accurate daily/weekly/monthly sales reports and forecasts. Maintain data on outlets, distributors, collections, and claims. Ensure credit control and compliance with company policies.