Area Sales Manager Medical Equipment Sales

Role

Area Sales Manager

Key Responsibilities

A. Sales & Revenue Achievement

• Achieve monthly, quarterly, and annual sales targets for ventilators and neonatal equipment
• Drive unit-wise achievement (ventilators, warmers, incubators, transport devices).
• Grow business from private hospitals, corporate chains, and nursing homes.
• Identify and convert high-potential accounts with structured follow-up.
  

B. Territory & Account Management

• Build strong presence across private hospitals, corporate healthcare groups, and large nursing homes.
• Maintain an updated database of decision-makers (ICU heads, intensivists, neonatologists, anesthetists, procurement managers, and biomedical engineers).
• Conduct regular hospital visits and strategic account planning.
  

C. Relationship Building & Key Opinion Leaders (KOLs)

• Build strong relationships with ICU consultants, neonatologists, biomedical teams, and hospital management.
• Conduct product demos, presentations, and clinical discussions to support decision-making.
• Engage with KOLs to improve brand visibility and product adoption.
  

D. Dealer & Channel Partner Management

• Manage distributors and channel partners to maximize coverage and sales.
• Conduct regular training programs and joint sales visits.
• Review dealer performance and ensure they meet assigned targets.
  

E. Pre-Sales & Post-Sales Support Coordination

• Coordinate product demonstrations and trials with clinical teams.
• Liaise with service engineers for timely installations and after-sales support.
• Ensure customer satisfaction and quick resolution of issues.
  

F. Reporting & Compliance

• Submit daily sales reports, weekly visit plans, and monthly business review (MBR).
• Maintain CRM entries, sales funnel updates, and competitor activity logs.
• Follow company policies for travel, expenses, documentation, and reporting.
  

Key Skills & Competencies

• Strong experience in medical device sales within private & corporate hospital sectors.
• Excellent communication, negotiation, and presentation skills.
• Ability to build trust with doctors, intensivists, and hospital procurement.
• Strong planning and funnel management abilities.
• Good understanding of hospital purchasing processes.
• Proficiency in CRM tools, MS Office, and structured reporting.