Area Sales Manager

Job Summary:

The Area Sales Manager (ASM) – FMCG will be responsible for leading sales and distribution operations across the Lucknow territory. The role involves driving primary and secondary sales, managing a network of distributors and retail partners, mentoring the field sales team, and ensuring flawless execution of trade marketing initiatives. The ASM plays a pivotal role in achieving business goals through effective territory planning and market penetration strategies.

Key Responsibilities:

• Sales & Target Achievement:

Deliver monthly, quarterly, and annual sales targets across product categories.

Monitor primary and secondary sales and drive off-take at the retail level.

Ensure consistent product availability, visibility, and freshness across channels.

• Channel & Distribution Management:

Appoint and manage distributors and ensure ROI is within company norms.

Monitor distributor performance, manage claims, inventory, and ensure timely order fulfilment.

Drive numeric and weighted distribution growth in the assigned area.

• Retail Execution & Visibility:

Ensure planogram adherence, point-of-sale visibility, and in-store branding.

Drive new product placement and support product launches with on-ground activation.

Monitor and execute trade schemes and promotions effectively.

• Team Management & Field Coaching:

Lead a team of Territory Sales Officers (TSOs) and Sales Executives.

Conduct regular market visits and joint working to coach and upskill team members.

Track team performance, provide timely feedback, and enable performance improvements.

• Market Intelligence & Reporting:

Track competitor activities including pricing, promotions, and channel movements.

Collect and report market insights to assist in strategic planning.

Submit daily, weekly, and monthly performance reports to the RSM.

Key Skills & Competencies:

•Strong understanding of FMCG distribution models and channel dynamics

•Proven ability to manage large sales territories and high-volume sales targets

•Excellent leadership and team management skills

•Strong data orientation and proficiency in MS Excel, PowerPoint, and sales automation tools

•Strong communication and interpersonal skills

•Result-driven, analytical, and adaptable to a fast-paced environment

Preferred Qualifications:

•MBA in Sales/Marketing or equivalent

•Prior experience in FMCG sales in Uttar Pradesh or North Indian markets

•Working knowledge of Hindi and English (local language fluency essential)

Job Type: Full-time

Pay: From ₹20,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person