Area Sales Manager

·      Location: Aligarh, Uttar Pradesh

·      Company: Daurau Farms Sahi

·      Industry: FMCG / Dairy

·      Employment Type: Full-Time

·      Experience Required: 3–5 years in FMCG/Dairy Sales

·      Compensation : Upto INR 30K + Performance variables

·      Education: Graduate + MBA (preferred in Sales/Marketing)

Key Responsibilities

distributors

suppliers (sales agents/promoters)

sales volumes

◦Train and supervise Area Sales Executives (ASEs) and ensure retail coverage.

◦Conduct regular market visits and trade interactions to strengthen relationships and address trade grievances.

◦Monitor and evaluate distributor performance on key metrics: primary billing, inventory holding, and retail servicing.

promotions, visibility campaigns, and trade schemes

timely reporting

◦Provide regular updates to the senior management on market developments, competitor strategies, and pricing trends.

Required Qualifications & Skills

MBA in Sales/Marketing

3–5 years of experience

◦Strong network of trade relationships and local market knowledge.

distributor appointment and channel sales management.

◦Excellent communication, negotiation, and leadership skills.

◦Proficiency in MS Office and daily reporting tools.

What We Offer

incentive-based structure

◦Career growth in a rapidly scaling dairy brand.

◦Freedom to innovate and build a distribution ecosystem from the ground up.

◦Hands-on exposure to field-level execution and rural-urban retail strategy.